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~person:"Taylor, Charles Raymond"
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When Co-Creation Backfires : T...
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Advertising
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Taylor, Charles Raymond
Gierl, Heribert
119
Belk, Russell W.
116
Han, Heesup
116
Bauer, Hans H.
111
Pelsmacker, Patrick de
107
Grunert, Klaus G.
104
Huber, Frank
100
Mattila, Anna S.
100
Kaiser, Harry M.
97
Wiedmann, Klaus-Peter
91
Phau, Ian
90
Lusk, Jayson L.
86
Herrmann, Andreas
84
Sheth, Jagdish N.
82
Dwivedi, Yogesh Kumar
80
Eisend, Martin
80
Grewal, Dhruv
78
Usman, Osly
76
Anderson, Simon P.
75
Foxall, Gordon R.
74
Loureiro, Sandra Maria Correia
73
Septianto, Felix
73
Khare, Arpita
72
Chintagunta, Pradeep K.
70
Bruhn, Manfred
69
Wansink, Brian
69
Bagozzi, Richard P.
68
Nayga, Rodolfo M.
66
Verhoef, Peter C.
66
Agarwal, Sumit
65
Stavins, Joanna
65
Paul, Justin
64
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Jang, Soocheong
61
Rajagopal
60
Skiera, Bernd
60
Hollebeek, Linda D.
59
Ko, Eunju
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International journal of advertising : the quarterly review of marketing communications
10
International journal of advertising : the review of marketing communications
9
Journal of business research : JBR
6
Advances in international marketing
4
Journal of advertising : official publication of the American Academy of Advertising
4
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2
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ECONIS (ZBW)
60
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1
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
2
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
3
Global consumer culture and
advertising
research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
4
Can premium private labels compete with luxury brands : the impact of
advertising
on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
5
The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
120
(
2020
),
pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
Saved in:
6
Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia
;
Diehl, Sandra
;
Taylor, Charles Raymond
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
Saved in:
7
New thoughts on
advertising
's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
8
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
9
Special issue: New media: mobile
advertising
and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
10
A call for more research on "green" or environmental
advertising
: editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 573-575
Persistent link: https://www.econbiz.de/10011547644
Saved in:
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