//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Thaichon, Park"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Creating value through relatio...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
31
Relationship marketing
31
Internet marketing
9
Online-Marketing
9
Consumer behaviour
8
Konsumentenverhalten
8
relationship marketing
8
Betriebliche Wertschöpfung
7
Customer satisfaction
7
Kundenzufriedenheit
7
Value creation
7
Lieferantenmanagement
6
Social Web
6
Social web
6
Supplier relationship management
6
Customer integration
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Marketing management
5
Marketingmanagement
5
Brand management
4
Dienstleistungsqualität
4
Markenführung
4
Online retailing
4
Online-Handel
4
Service quality
4
Brand image
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Emotion
3
Markenimage
3
Retail trade
3
Social media
3
Artificial intelligence
2
Beschwerdemanagement
2
Co-creation
2
Complaint management
2
Confidence
2
more ...
less ...
Online availability
All
Undetermined
28
Free
2
Type of publication
All
Article
31
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
24
Aufsatz in Zeitschrift
24
Aufsatz im Buch
7
Book section
7
Aufsatzsammlung
2
Language
All
English
35
Author
All
Thaichon, Park
Bruhn, Manfred
124
Homburg, Christian
110
Kumar, V.
83
Huber, Frank
62
Verhoef, Peter C.
57
Han, Heesup
53
Piller, Frank T.
53
Gereffi, Gary
52
Hollebeek, Linda D.
51
Pietrobelli, Carlo
51
Reichwald, Ralf
50
Herrmann, Andreas
49
Bauer, Hans H.
47
Stauss, Bernd
45
Kotler, Philip
43
Krafft, Manfred
43
Rundle-Thiele, Sharyn
43
Gil Saura, Irene
42
Palmatier, Robert W.
42
Swinnen, Johan F. M.
41
Grönroos, Christian
40
Kleinaltenkamp, Michael
39
Mattila, Anna S.
39
Wildemann, Horst
39
Wiedmann, Klaus-Peter
37
Reinartz, Werner J.
35
Stock-Homburg, Ruth
35
Swoboda, Bernhard
35
Antràs, Pol
34
Kubacki, Krzysztof
34
Rabellotti, Roberta
34
Hippner, Hajo
33
Mittal, Vikas
33
Smith, Alan D.
33
Vargo, Stephen L.
33
Edvardsson, Bo
32
Eggert, Andreas
32
Gustafsson, Anders
32
Madhani, Pankaj M.
32
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
4
Developing digital marketing : relationship perspectives
4
Journal of retailing and consumer services
4
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Routledge advances in management and business studies
2
Emerald insight
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Contemporary Issues in Business and Government
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of business & industrial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen
;
Thaichon, Park
;
Phi Van Nguyen Thanh
- In:
Services marketing quarterly
40
(
2019
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012179156
Saved in:
2
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
3
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
6
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
8
Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul
;
Thaichon, Park
;
Weaven, Scott
- In:
Developing digital marketing : relationship perspectives
,
(pp. 103-134)
.
2021
Persistent link: https://www.econbiz.de/10012585849
Saved in:
9
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
10
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->