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Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
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Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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Guest editorial: technologies and relationship marketing
Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
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Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
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Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean; Quach, Sara; Thaichon, Park; Hwa, Jacky … - In: Journal of strategic marketing 32 (2024) 5, pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park; Surachartkumtonkun, Jiraporn; Singhal, … - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10012286212