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~person:"Thaichon, Park"
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Consumer behaviour
42
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11
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Thaichon, Park
Bruhn, Manfred
145
Homburg, Christian
139
Han, Heesup
131
Huber, Frank
124
Belk, Russell W.
116
Bauer, Hans H.
114
Herrmann, Andreas
112
Wiedmann, Klaus-Peter
108
Mattila, Anna S.
105
Grunert, Klaus G.
100
Sheth, Jagdish N.
98
Kumar, V.
93
Phau, Ian
86
Verhoef, Peter C.
86
Lusk, Jayson L.
85
Gierl, Heribert
84
Grewal, Dhruv
83
Usman, Osly
77
Dwivedi, Yogesh Kumar
76
Khare, Arpita
74
Foxall, Gordon R.
73
Loureiro, Sandra Maria Correia
73
Cutler, David M.
71
Bagozzi, Richard P.
69
Walsh, Gianfranco
68
Hollebeek, Linda D.
67
Septianto, Felix
67
Wansink, Brian
67
Nayga, Rodolfo M.
66
Piller, Frank T.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Paul, Justin
64
Jang, Soocheong
63
Henke, Klaus-Dirk
60
Propper, Carol
60
Ko, Eunju
59
Spiller, Achim
59
Woodside, Arch G.
59
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Journal of retailing and consumer services
16
Asia Pacific journal of marketing and logistics
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developing digital marketing : relationship perspectives
4
Journal of business research : JBR
3
Journal of strategic marketing
3
Services marketing quarterly
3
Transforming relationship marketing : strategies and business models in the digital age
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Marketing intelligence & planning
2
Psychology & marketing
2
Routledge advances in management and business studies
2
Emerald insight
1
International journal of consumer studies
1
Journal of Contemporary Issues in Business and Government
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
68
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1
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
2
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
5
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
6
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
7
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
8
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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