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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
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A bilingual's perspective on polysemous and single meaning slogan
Zúñiga, Miguel A.; Torres, Ivonne M.; Niculescu, Mihai - In: Journal of marketing theory and practice 24 (2016) 4, pp. 482-495
Persistent link: https://www.econbiz.de/10011600631
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Consumer attitudes toward social network advertising
Luna-Nevarez, Cuauhtemoc; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011304695
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Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel; Torres, Ivonne M. - In: Journal of marketing communications 25 (2019) 7, pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Antecedents and consequences of attitudes toward direct-to-consumer advertising of prescription drugs
Torres, Ivonne M.; Limbu, Yam B. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-70
Persistent link: https://www.econbiz.de/10008822600
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What products can benefit from African American advertising appeals? : the moderating role of product involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10009671504
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira; Abbassi, Hamid; Torres, Ivonne M.; … - In: Journal of consumer marketing 40 (2023) 7, pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
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The effects of campaign-based logo changes on consumers’ attitude and behavior : a case of social distancing messages during the COVID-19 pandemic
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2300-2316
Persistent link: https://www.econbiz.de/10014430229