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~person:"Truong, Yann"
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Truong, Yann
McColl, Rod
30
Descubes, Irena
11
Elahee, Mohammad Niamat
9
Kitchen, Philip J.
7
Elahee, Mohammad
6
Mattsson, Jan
6
McNamara, Tom
6
Michelotti, Marco
5
Mccoll, Rod
3
Asante-Asamani, Abena Emily Ayowa
2
Brooks, Charles M.
2
Charters, Kathleen
2
Clarke, Ronald
2
Kerr, Gayle
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Pagán, José A.
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Pals, Heather
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Puncheva-Michelotti, Petya
2
Sadrieh, Farid
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Wilman, Mike
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Al Ganideh, Saeb Farhan
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Branchik, Blaine
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Bryson, Douglas
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Campos Franco, Jacqueline
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Chakraborty, Shubho
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Chen, Miaomiao
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Cragg, Tony
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E. Schultz, Don
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Ghosh Chowdhury, Tilottama
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Guerin, Frank
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Hussain, Dildar
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Lemmink, Jos
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MacDonald, Jason B.
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International journal of advertising : the quarterly review of marketing communications
2
Journal of euro-marketing
2
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Product & Brand Management
1
Journal of euromarketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Strategic change : SC ; briefings in entrepreneurial finance
1
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ECONIS (ZBW)
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Testing US advertising belief and attitude measures in France
Truong, Yann
;
McColl, Rod
;
Descubes, Irena
- In:
Journal of euromarketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
Saved in:
2
New luxury brand positioning and the emergence of masstige brands
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
Saved in:
3
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
4
The effects of facial attractiveness and gender on customer evaluations during a Web-video sales encounter
McColl, Rod
;
Truong, Yann
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009716745
Saved in:
5
Practitioners' perceptions of advertising strategies for digital media
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 709-725
Persistent link: https://www.econbiz.de/10008758529
Saved in:
6
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
Saved in:
7
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
Saved in:
8
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2009
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008258719
Saved in:
9
Testing U.S. Advertising Belief and Attitude Measures in France
Truong, Yann
;
Mccoll, Rod
;
Descubes, Irena
- In:
Journal of euro-marketing
18
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10008242944
Saved in:
10
Social innovation in emerging economies : a resource-based view perspective
Descubes, Irena
;
Timsit, Jean-Philippe
;
Truong, Yann
- In:
Strategic change : SC ; briefings in entrepreneurial finance
22
(
2013
)
7/8
,
pp. 503-510
Persistent link: https://www.econbiz.de/10010230751
Saved in:
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