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Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2005
Persistent link: https://www.econbiz.de/10002658963
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2010 - 4th ed.
Persistent link: https://www.econbiz.de/10003888300
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Marketing communications : a European perspective
Pelsmacker, Patrick de; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10003386383
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Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri; Pelsmacker, Patrick de; Worsley, Ben - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
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Promoting services
De Pelsmacker, Patrick; Van den Bergh, Joeri - In: Services management : an integrated approach, (pp. 74-97). 2003
Persistent link: https://www.econbiz.de/10001779097
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How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri; Behrer, Mattias - 2016 - Third edition
Persistent link: https://www.econbiz.de/10011485735
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How cool brands stay hot : branding to generation Y
Van den Bergh, Joeri; Behrer, Mattias - 2011
Persistent link: https://www.econbiz.de/10008841274
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How cool brands stay hot : branding to Generation Y
Van den Bergh, Joeri; Behrer, Mattias - 2013 - 2nd ed
Persistent link: https://www.econbiz.de/10009717984
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Marketing communications
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004454098
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Marketing communications : a European perspective
De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004876211