//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Van den Bergh, Joeri"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using mixture‐amount modeling...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktkommunikation
6
Marketing
5
Europa
4
Europe
4
Marketing management
4
Marketingmanagement
4
Theorie
3
Kommunikationsstrategie
2
Theory
2
Unternehmen
2
Werbung
2
Advertising
1
Cluster analysis
1
Clusteranalyse
1
Communication in marketing
1
Cross-country research
1
Dienstleistungshandel
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Generation Z
1
Kommunikation
1
Kommunikationspolitik
1
Market research
1
Market segmentation
1
Marketingpolitik
1
Marktforschung
1
Marktsegmentierung
1
Sales promotion
1
Service industry
1
Services marketing
1
Trade in services
1
USA
1
United States
1
Verkaufsförderung
1
Welt
1
World
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
9
Article
2
Type of publication (narrower categories)
All
Lehrbuch
3
Textbook
3
Article in journal
1
Aufsatz in Zeitschrift
1
Bibliografie
1
Language
All
English
11
Author
All
Van den Bergh, Joeri
Pelsmacker, Patrick de
161
Goos, Peter
149
Dens, Nathalie
75
De Pelsmacker, Patrick
49
Vandebroek, Martina
45
Geuens, Maggie
39
GOOS, Peter
34
Jones, Bradley
27
Kessels, Roselinde
24
Janssens, Wim
20
Cauberghe, Verolien
19
Sörensen, Kenneth
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Vermeulen, Bart
15
Yu, Jie
14
Jegers, Marc
12
Vandebroek, Martina L.
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Schoen, Eric D.
10
Verhellen, Yann
10
SÖRENSEN, Kenneth
9
Ruseckaite, Aiste
8
Arnouts, Heidi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Fok, Dennis
6
KESSELS, Roselinde
6
Scarpa, Riccardo
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
JONES, Bradley
5
Sartono, Bagus
5
de Pelsmacker, Patrick
5
more ...
less ...
Published in...
All
Services management : an integrated approach
1
Young consumers : insight and ideas for responsible marketers
1
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
2
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
3
Foundations of marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2005
Persistent link: https://www.econbiz.de/10002658963
Saved in:
4
Marketing communications
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2nd ed
Persistent link: https://www.econbiz.de/10001810555
Saved in:
5
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
6
Promoting services
De Pelsmacker, Patrick
;
Van den Bergh, Joeri
- In:
Services management : an integrated approach
,
(pp. 74-97)
.
2003
Persistent link: https://www.econbiz.de/10001779097
Saved in:
7
Marketing communications
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004454098
Saved in:
8
Marketing communications
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2001
Persistent link: https://www.econbiz.de/10004777703
Saved in:
9
Foundations of marketing communications : a European perspective
De Pelsmacker, Patrick
-
2005
Persistent link: https://www.econbiz.de/10004831679
Saved in:
10
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004876211
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->