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The Value-added Creation Effec...
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Betriebliche Wertschöpfung
23
Value creation
23
Service-Dominant Logic
16
Service-dominant logic
16
Marketing theory
9
Marketingtheorie
9
Beziehungsmarketing
6
Customer integration
6
Dienstleistung
6
Kundenintegration
6
Relationship marketing
6
Services
6
Dienstleistungsmarketing
5
Institutions
5
Services marketing
5
Institutional economics
4
Institutionenökonomik
4
Business network
3
Theory
3
Unternehmensnetzwerk
3
Value co-creation
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Co-creation
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Dienstleistungssektor
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Ecosystems
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Innovation
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International marketing
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Internationales Marketing
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Logic
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Logik
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Marketing management
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Marketingmanagement
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S-D logic
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Service ecosystems
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Service industry
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service ecosystems
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service-dominant logic
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value creation
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Brand image
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Vargo, Stephen L.
Pietrobelli, Carlo
55
Gereffi, Gary
54
Swinnen, Johan F. M.
43
Antràs, Pol
36
Rabellotti, Roberta
36
Wang, Zhi
36
Meng, Bo
32
Chor, Davin
31
Winkler, Deborah
30
Ponte, Stefano
29
Reichwald, Ralf
29
Stehrer, Robert
29
Van Biesebroeck, Johannes
27
Wildemann, Horst
27
Ruta, Michele
26
Staritz, Cornelia
26
Becker, Wolfgang
24
Elek, Andrew
23
Minten, Bart
22
Grönroos, Christian
21
Marvasi, Enrico
21
Van Assche, Ari
21
Maertens, Miet
20
Felbermayr, Gabriel
19
Gereffi, G.
19
Gunnella, Vanessa
19
Madhani, Pankaj M.
19
Miroudot, Sébastien
19
Sturgeon, Timothy J.
19
Wolszczak-Derlacz, Joanna
19
Yamazawa, Ippei
19
Ali-Yrkkö, Jyrki
18
Drysdale, Peter
18
Humphrey, John
18
Lee, Joonkoo
18
Pedersen, Torben
18
De Marchi, Valentina
17
Fernandez-Stark, Karina
17
Findlay, Christopher Charles
17
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Journal of the Academy of Marketing Science
4
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
An SME perspective
1
California management review
1
Die Betriebswirtschaft : DBW
1
European management journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of service management
1
Journal of service theory and practice : JSTP
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Journal of strategic marketing
1
Managing consumer services : factory or theater?
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Marketing theory
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ECONIS (ZBW)
23
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1
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
2
Extending actor participation in value creation : an institutional view
Wieland, Heiko
;
Koskela-Huotari, Kaisa
;
Vargo, Stephen L.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
Saved in:
3
On value and value co-creation : a service systems and service logic perspective
Vargo, Stephen L.
;
Maglio, Paul P.
;
Akaka, Melissa Archpru
- In:
European management journal
26
(
2008
)
3
,
pp. 145-152
Persistent link: https://www.econbiz.de/10003743831
Saved in:
4
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
5
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
6
Service, value networks and learning
Lusch, Robert F.
;
Vargo, Stephen L.
;
Tanniru, Mohan
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10003965741
Saved in:
7
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
8
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
Saved in:
9
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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