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Nationalism and ideology in an anticonsumption movement
Varman, Rohit; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 686-700
Persistent link: https://www.econbiz.de/10003919329
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Consuming postcolonial shopping malls
Varman, Rohit; Belk, Russell W. - In: Journal of marketing management : MM 28 (2012) 1/2, pp. 62-84
Persistent link: https://www.econbiz.de/10009489010
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Conflicts at the bottom of the pyramid : profitability, poverty alleviation, and neoliberal governmentality
Varman, Rohit; Skålén, Per; Belk, Russell W. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009565311
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Weaving a web : subaltern consumers, rising consumer culture, and television
Varman, Rohit; Belk, Russell W. - In: Marketing theory 8 (2008) 3, pp. 227-252
Persistent link: https://www.econbiz.de/10003750740
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Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit; Skålén, Per; Belk, Russell W.; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
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On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Vikas, Ram Manohar; Varman, Rohit; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 42 (2015) 3, pp. 472-498
Persistent link: https://www.econbiz.de/10011583464
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The Kafka quagmire for the poor in India
Belk, Russell W.; Ghoshal, Tanuka - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1559-1569
Persistent link: https://www.econbiz.de/10011854355
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
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Post-colonial consumer respect and the framing of neocolonial consumption in advertising
Varman, Rohit; Belk, Russell W.; Sreekumar, Hari - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 362-382
Persistent link: https://www.econbiz.de/10014634469
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Money, sacrificial work, and poor consumers
Varman, Rohit; Sreekumar, Hari; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 657-677
Persistent link: https://www.econbiz.de/10013542007