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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Brands as relationship facilitators in consumer markets
Veloutsou, Cleopatra - In: Marketing theory 9 (2009) 1, pp. 127-130
Persistent link: https://www.econbiz.de/10003826401
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Enlightening the brand building-audience response link
Veloutsou, Cleopatra - In: The journal of brand management : an international journal 30 (2023) 6, pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
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On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 179 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
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A systematic literature review of brand commitment : definitions, perspectives and dimensions
Osuna Ramírez, Sergio Andrés; Veloutsou, Cleopatra; … - In: Athens journal of business & economics : AJBE 3 (2017) 3, pp. 305-332
Persistent link: https://www.econbiz.de/10011722842
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Introduction: Special issue on advances in brand management
De Chernatony, Leslie; Veloutsou, Cleopatra; … - In: Journal of business research : JBR 62 (2009) 3, pp. 289-290
Persistent link: https://www.econbiz.de/10003840308
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Loyalty and or disloyalty to a search engine : the case of young Millennials
Veloutsou, Cleopatra; McAlonan, Alan - In: The journal of consumer marketing 29 (2012) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10009541761