//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Verhoef, Peter C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors affecting advertising...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
55
Konsumentenverhalten
55
Beziehungsmarketing
31
Relationship marketing
31
Customer satisfaction
12
Distribution channel
12
Kundenzufriedenheit
12
Vertriebsweg
12
Einzelhandel
9
Retail trade
9
Internet marketing
8
Online retailing
8
Online-Handel
8
Online-Marketing
8
Brand management
6
Kundenbindungsprogramm
6
Loyalty program
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
Social Web
6
Social web
6
Customer value
5
Direct marketing
5
E-commerce
5
Electronic Commerce
5
Internet
5
Kundenwert
5
Advertising
4
Dienstleistungsqualität
4
Direktmarketing
4
Mobile communications
4
Mobilkommunikation
4
Retailing
4
Service quality
4
Theorie
4
Theory
4
Viral marketing
4
Virales Marketing
4
Bio-Lebensmittel
3
more ...
less ...
Online availability
All
Undetermined
23
Free
19
Type of publication
All
Article
45
Book / Working Paper
22
Type of publication (narrower categories)
All
Article in journal
43
Aufsatz in Zeitschrift
43
Arbeitspapier
9
Working Paper
9
Graue Literatur
4
Non-commercial literature
4
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Hochschulschrift
1
Sammelwerk
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
66
German
1
Author
All
Verhoef, Peter C.
Zenou, Yves
211
Han, Heesup
125
Bauer, Hans H.
124
Belk, Russell W.
121
Gierl, Heribert
121
Phau, Ian
117
Huber, Frank
112
Pelsmacker, Patrick de
110
Mattila, Anna S.
109
Grunert, Klaus G.
105
Dwivedi, Yogesh Kumar
97
Kaiser, Harry M.
97
Herrmann, Andreas
93
Sarstedt, Marko
93
Wiedmann, Klaus-Peter
93
Jackson, Matthew O.
92
Ringle, Christian M.
90
Eisend, Martin
89
Patacchini, Eleonora
88
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Sheth, Jagdish N.
84
Grewal, Dhruv
80
Khare, Arpita
80
Loureiro, Sandra Maria Correia
78
Usman, Osly
78
Agarwal, Sumit
76
Anderson, Simon P.
76
Chintagunta, Pradeep K.
76
Septianto, Felix
76
Walsh, Gianfranco
76
Bagozzi, Richard P.
70
Laroche, Michel
70
Bruhn, Manfred
69
Goyal, Sanjeev
69
Paul, Justin
69
Skiera, Bernd
69
Wansink, Brian
69
Nayga, Rodolfo M.
68
Sutter, Matthias
68
more ...
less ...
Institution
All
Erasmus Research Institute of Management
4
Econometrisch Instituut <Rotterdam>
1
Published in...
All
ERIM report series research in management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of retailing
6
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Journal of business research : JBR
2
Journal of interactive marketing
2
Journal of service research : JSR
2
Econometric Institute research papers
1
European Journal of Marketing
1
European management journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of public policy & marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Tinbergen Institute research series
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
66
Other ZBW resources
1
Showing
1
-
10
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display
advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
3
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
4
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
7
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
8
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
9
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
10
The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred
;
Verhoef, Peter C.
;
Verlegh, Peeter W. J.
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->