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Dynamic effects of social influence and direct marketing on the adoption of high-technology products

Risselada, Hans; Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: Journal of marketing 78 (2014) 2, pp. 52-68

Persistent link: https://www.econbiz.de/10010345572

App adoption : the effect on purchasing of customers who have used a mobile website previously

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34

Persistent link: https://www.econbiz.de/10012060909

The impact of adoption timing on new service usage and early disadoption

Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313

Persistent link: https://www.econbiz.de/10003906417

Marketing communication drivers of adoption timing of a new e-service among existing customers

Prins, Remco (contributor); Verhoef, Peter C. (contributor) - 2007

Persistent link: https://www.econbiz.de/10003484688

Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers

Prins, R. - 2013

The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....

Persistent link: https://www.econbiz.de/10012753392

Effects of shopping related factors on the intention to adopt teleshopping for food products

Verhoef, Peter C.; Langerak, Fred - 1998

Persistent link: https://www.econbiz.de/10000168162

Customer experience creation : determinants, dynamics and management strategies

Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10003834491

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925

Multichannel customer management : understanding research shopping ; report No. 06-126

Verhoef, Peter C.; Neslin, Scott A.; Vroomen, Björn - In: MSI reports : working paper series (2006) 4, pp. 101-126

Persistent link: https://www.econbiz.de/10003420486

Der nichtlineare Zusammenhang zwischen Einstellungen und Verhalten : Verbraucher mit einem ausgeprägten Umweltbewusstsein verhalten sich auch umweltbewusst

Doorn, Jenny van; Verhoef, Peter C. - In: Jahrbuch der Absatz- und Verbrauchsforschung 54 (2008) 1, pp. 26-41

Persistent link: https://www.econbiz.de/10003701315