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Supporting New Product Launches With Social Media Communication and Online Advertising : Sales Volume and Profit Implications

Gruner, Richard L.; Vomberg, Arnd; Homburg, Christian; … - In: Journal of Product Innovation Management 36 (2018) 2, pp. 172-195

Persistent link: https://www.econbiz.de/10012094800

The multichannel pricing dilemma : do consumers accept higher offline than online prices?

Homburg, Christian; Lauer, Karin; Vomberg, Arnd - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 597-612

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Handbook of market research

Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022

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Talented people and strong brands : the contribution of human capital and brand equity to firm value

Vomberg, Arnd; Homburg, Christian; Bornemann, Torsten - In: Strategic management journal 36 (2015) 13, pp. 2122-2131

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Handbook of market research ; Volume 1

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Handbook of market research ; Volume 2

Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022

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Handbook of Market Research

Homburg, Christian (ed.); Klarmann, Martin (ed.); … - 2022 - 1st ed. 2022.

Data. Experiments in Market Research -- Field Experiments -- Design and Process of Survey Research -- Qualitative Market Research -- Challenges in Conducting International Market Research -- Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers -- Fusion Modeling -- Managing...

Persistent link: https://www.econbiz.de/10012814666

Tolerating and managing failure: an organizational perspective on customer reacquisition management

Vomberg, Arnd; Homburg, Christian; Gwinner, Olivia - In: Journal of marketing 84 (2020) 5, pp. 117-136

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Design and governance of multichannel sales systems : financial performance consequences in business-to-business markets

Homburg, Christian; Vomberg, Arnd; Muehlhaeuser, Stephan - In: Journal of marketing research 57 (2020) 6, pp. 1113-1134

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The loss of the marketing department’s influence : is it really happening? ; and why worry?

Homburg, Christian; Vomberg, Arnd; Enke, Margit; Grimm, … - In: Journal of the Academy of Marketing Science 43 (2015) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10010489581