//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Walsh, Gianfranco"
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
116
Consumer behaviour
115
Deutschland
37
Germany
37
Brand management
24
Markenführung
24
Luxury goods
21
Luxusgüter
21
Beziehungsmarketing
17
Brand image
17
Markenimage
17
Relationship marketing
17
Brand
16
Markenartikel
16
Marketing
16
Verbraucherverhalten
14
Market research
10
Marktforschung
10
Electronic Commerce
9
Online retailing
9
Online-Handel
9
Perception
8
Theorie
8
Theory
8
Wahrnehmung
8
Customer satisfaction
7
E-commerce
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Measurement
7
Messung
7
Automotive industry
6
Cultural identity
6
Innovation
6
Internet
6
Kfz-Industrie
6
Kulturelle Identität
6
Markenpolitik
6
Product design
6
more ...
less ...
Online availability
All
Undetermined
34
Free
4
Type of publication
All
Article
89
Book / Working Paper
39
Type of publication (narrower categories)
All
Article in journal
82
Aufsatz in Zeitschrift
82
Graue Literatur
19
Non-commercial literature
19
Aufsatz im Buch
8
Book section
8
Aufsatzsammlung
4
Arbeitspapier
3
Collection of articles of several authors
3
Hochschulschrift
3
Sammelwerk
3
Working Paper
3
Handbook
2
Handbuch
2
Aufgabensammlung
1
Case study
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
74
German
52
Undetermined
2
Author
All
Walsh, Gianfranco
Wiedmann, Klaus-Peter
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
102
Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
88
Sutter, Matthias
87
Lusk, Jayson L.
85
Gierl, Heribert
83
Herrmann, Andreas
81
Sheth, Jagdish N.
79
Usman, Osly
77
Grossman, Michael
75
Grewal, Dhruv
73
Foxall, Gordon R.
72
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Ko, Eunju
69
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Septianto, Felix
67
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Janssen, Maarten C. W.
57
Laroche, Michel
57
Chaloupka, Frank J.
56
Rajagopal
55
Thøgersen, John
55
Warlop, Luk
54
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Schriftenreihe Marketing, Management
19
Journal of business research : JBR
12
Marketing : ZFP ; journal of research and management
9
Jahrbuch der Absatz- und Verbrauchsforschung
5
Psychology & marketing
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
European management journal
4
The journal of brand management : an international journal
4
Schriftenreihe Marketing Management
3
The journal of product & brand management
3
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Academy of Management journal : AMJ
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
European retail research
1
Gabler Edition Wissenschaft
1
Ganzheitliches Marketing und Management
1
International journal of consumer studies
1
International journal of markets and business systems
1
International journal of retail & distribution management
1
International journal of services technology and management
1
International marketing review
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
123
USB Cologne (EcoSocSci)
5
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
3
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
6
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
7
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
8
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
9
Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten
Walsh, Gianfranco
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 108-123
Persistent link: https://www.econbiz.de/10001694469
Saved in:
10
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->