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The effectiveness of customized promotions in online and offline stores

Zhang, Jie; Wedel, Michel - In: Journal of marketing research : JMR 46 (2009) 2, pp. 190-206

Persistent link: https://www.econbiz.de/10003827936

Sales effects of attention to feature advertisements : a Bayesian mediation analysis

Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681

Persistent link: https://www.econbiz.de/10003896359

Optimal feature advertising design under competitive clutter

Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828

Persistent link: https://www.econbiz.de/10003593264

Managing the versioning decision over an app's lifetime

Lee, Seoungwoo; Zhang, Jie; Wedel, Michel - In: Journal of marketing 85 (2021) 6, pp. 44-62

Persistent link: https://www.econbiz.de/10012662139

Virtual and augmented reality : advancing research in consumer marketing

Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465

Persistent link: https://www.econbiz.de/10012494688

Optimal Feature Advertising Design Under Competitive Clutter

Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management Science 53 (2007) 11, pp. 1815-1828

This study investigates consumers' attention to retail feature ads and proposes a method to optimize the design of the ads. Utilizing a large dataset of consumers' attention to over 1,100 individual feature ads collected with eye-tracking technology, we analyze the effects of the five key design...

Persistent link: https://www.econbiz.de/10009218368

Analyzing Brand Competition Across Subcategories

Wedel, Michel; Zhang, Jie - In: Journal of marketing research : JMR 41 (2004) 4, pp. 448-456

Persistent link: https://www.econbiz.de/10006645676

The Effectiveness of Customized Promotions in Online and Offline Stores

Zhang, Jie; Wedel, Michel - In: Journal of marketing research : JMR 46 (2009) 2, pp. 190-206

Persistent link: https://www.econbiz.de/10008226430

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis

Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681

Persistent link: https://www.econbiz.de/10008307891

Optimal Feature Advertising Design Under Competitive Clutter

Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815

Persistent link: https://www.econbiz.de/10007879809