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~person:"Wiedmann, Klaus-Peter"
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Brand management
31
Markenführung
31
Consumer behaviour
21
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Luxury goods
12
Luxusgüter
12
Brand
11
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German
22
English
20
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Wiedmann, Klaus-Peter
Esch, Franz-Rudolf
141
Burmann, Christoph
134
Meffert, Heribert
99
Baumgarth, Carsten
94
Melewar, T. C.
77
Huber, Frank
74
Bruhn, Manfred
70
Keller, Kevin Lane
68
Ahlert, Dieter
62
Sattler, Henrik
57
De Chernatony, Leslie
56
Czinkota, Michael R.
47
Tomczak, Torsten
47
Balmer, John M. T.
46
Bauer, Hans H.
45
Swoboda, Bernhard
43
Merrilees, Bill
42
Phau, Ian
42
Diamantopoulos, Adamantios
40
Fournier, Susan
40
Loureiro, Sandra Maria Correia
40
Bang, Nguyen
38
Fantapié Altobelli, Claudia
37
Kotabe, Masaaki
37
Schmidt, Holger J.
37
Ind, Nicholas
36
Romaniuk, Jenni
36
Vrontis, Demetris
36
Herrmann, Andreas
34
Ko, Eunju
34
Sander, Matthias
34
Uggla, Henrik
34
Völckner, Franziska
34
Aaker, David A.
33
Foroudi, Pantea
33
Iglesias, Oriol
33
Ronkainen, Ilkka A.
33
Strebinger, Andreas
33
Gupta, Suraksha
32
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Gottfried Wilhelm Leibniz Universität Hannover
2
Universität Hannover / Institut für Marketing & Management
2
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Schriftenreihe Marketing, Management
10
The journal of brand management : an international journal
5
Schriftenreihe Marketing Management
3
Journal of business research : JBR
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
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1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing : ZFP ; journal of research and management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
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SpringerLink / Bücher
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The journal of media economics
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ECONIS (ZBW)
40
USB Cologne (EcoSocSci)
2
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1
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
2
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
3
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
5
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
7
Consumer vanity : Konzeptualisierung der Eitelkeit von Konsumenten
Wiedmann, Klaus-Peter
;
Siebels, Astrid
;
Kelsch, Viktoria
-
2008
Persistent link: https://www.econbiz.de/10003735441
Saved in:
8
Erfassung der Effektivität von Sportsponsoring als Marketingkommunikationsinstrument auf der impliziten und expliziten Verarbeitungsebene von Konsumenten als Handlungsgrundlage für...
Limbach, Matthias
-
2020
Persistent link: https://www.econbiz.de/10012243658
Saved in:
9
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
10
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
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