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~person:"Wiedmann, Klaus-Peter"
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Brand management
31
Markenführung
31
Consumer behaviour
26
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26
Brand image
17
Markenimage
17
Deutschland
16
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16
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German
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Wiedmann, Klaus-Peter
Burmann, Christoph
166
Esch, Franz-Rudolf
158
Huber, Frank
96
Baumgarth, Carsten
95
Meffert, Heribert
92
Melewar, T. C.
79
Ahlert, Dieter
77
Bruhn, Manfred
74
Keller, Kevin Lane
66
Mukherjee, Arijit
66
Bauer, Hans H.
63
Heinemann, Gerrit
59
Phau, Ian
57
Tomczak, Torsten
52
Homburg, Christian
51
De Chernatony, Leslie
48
Estrin, Saul
48
Campbell, Jeffrey R.
47
Sattler, Henrik
47
Balmer, John M. T.
45
Bang, Nguyen
44
Lewis, Vivien
42
Merrilees, Bill
42
Loureiro, Sandra Maria Correia
41
Schmidt, Holger J.
41
Völckner, Franziska
41
Langner, Tobias
40
Fritsch, Michael
39
Peitz, Martin
39
Foroudi, Pantea
38
Gemünden, Hans Georg
38
Swoboda, Bernhard
37
Romaniuk, Jenni
36
Wagner, Joachim
36
Diamantopoulos, Adamantios
35
Fritz, Wolfgang
35
Ko, Eunju
35
Krishna, Kala
35
Wirtz, Bernd W.
35
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Gottfried Wilhelm Leibniz Universität Hannover
4
Universität Hannover / Institut für Marketing & Management
2
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Schriftenreihe Marketing, Management
12
The journal of brand management : an international journal
5
Schriftenreihe Marketing Management
4
Journal of business research : JBR
3
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of product & brand management
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Corporate reputation review : an international journal
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ganzheitliches Marketing und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Information - Organisation - Produktion
1
International journal of services technology and management
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research
1
Schriftenreihe Marketin Management
1
SpringerLink / Bücher
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ECONIS (ZBW)
51
USB Cologne (EcoSocSci)
2
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1
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
2
Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
Brand equity valuation through big data intelligence
Schmidt, Steffen
;
Buckler, Frank
;
Langner, Sascha
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
2
,
pp. 32-41
Persistent link: https://www.econbiz.de/10011561882
Saved in:
5
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
6
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
7
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
Saved in:
8
Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 81-114)
.
2011
Persistent link: https://www.econbiz.de/10008701320
Saved in:
9
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
10
Markentradition als
Erfolgsfaktor
in der Automobilbranche : Gestaltungsperspektiven auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Bachmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10003942904
Saved in:
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