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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
Konsumentenverhalten
73
Deutschland
29
Germany
29
Brand management
20
Luxury goods
20
Luxusgüter
20
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German
43
English
43
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Wiedmann, Klaus-Peter
Han, Heesup
120
Huber, Frank
119
Burmann, Christoph
117
Belk, Russell W.
116
Phau, Ian
110
Herstatt, Cornelius
108
Mattila, Anna S.
108
Bauer, Hans H.
102
Grunert, Klaus G.
102
Herrmann, Andreas
94
Gierl, Heribert
92
Lusk, Jayson L.
85
Sheth, Jagdish N.
83
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Esch, Franz-Rudolf
71
Grewal, Dhruv
70
Bagozzi, Richard P.
69
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Septianto, Felix
69
Bruwer, Johan
68
Laroche, Michel
68
Wansink, Brian
68
Agarwal, Sumit
67
Stavins, Joanna
67
Verhoef, Peter C.
67
Keller, Kevin Lane
65
Chintagunta, Pradeep K.
64
Paul, Justin
64
Rajagopal
64
Bruhn, Manfred
63
Ko, Eunju
63
Pelsmacker, Patrick de
63
Sattler, Henrik
62
Walsh, Gianfranco
60
Jang, Soocheong
59
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Gottfried Wilhelm Leibniz Universität Hannover
3
Friedrich-Schiller-Universität Jena
1
Springer Fachmedien Wiesbaden
1
Universität Hannover / Institut für Marketing & Management
1
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Schriftenreihe Marketing, Management
19
Journal of business research : JBR
6
The journal of brand management : an international journal
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing : ZFP ; journal of research and management
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Psychology & marketing
3
Schriftenreihe Marketing Management
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
The journal of product & brand management
2
AutoUni-Schriftenreihe
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ganzheitliches Marketing und Management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Management Know-how
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
84
USB Cologne (EcoSocSci)
4
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1
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
2
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
3
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
6
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
7
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
8
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
9
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
10
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
Saved in:
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