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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
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20
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Wiedmann, Klaus-Peter
Han, Heesup
122
Belk, Russell W.
116
Huber, Frank
108
Mattila, Anna S.
108
Phau, Ian
107
Grunert, Klaus G.
102
Burmann, Christoph
97
Bauer, Hans H.
94
Gierl, Heribert
89
Herrmann, Andreas
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Khare, Arpita
79
Sheth, Jagdish N.
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
72
Nayga, Rodolfo M.
71
Bruwer, Johan
70
Grewal, Dhruv
70
Septianto, Felix
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
68
Agarwal, Sumit
67
Laroche, Michel
66
Stavins, Joanna
66
Wansink, Brian
66
Paul, Justin
62
Rajagopal
60
Jang, Soocheong
59
Ko, Eunju
59
Verhoef, Peter C.
59
Pelsmacker, Patrick de
58
Walsh, Gianfranco
57
Janssen, Maarten C. W.
56
Chintagunta, Pradeep K.
55
Thøgersen, John
55
Diamantopoulos, Adamantios
54
Warlop, Luk
54
Esch, Franz-Rudolf
53
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Gottfried Wilhelm Leibniz Universität Hannover
2
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Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
The journal of brand management : an international journal
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing : ZFP ; journal of research and management
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Psychology & marketing
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Ganzheitliches Marketing und Management
1
International journal of consumer studies
1
International journal of retail & distribution management
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International journal of services technology and management
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Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
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Management Know-how
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
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The Oxford handbook of luxury business
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The journal of consumer marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
79
USB Cologne (EcoSocSci)
4
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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
2
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
3
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
Saved in:
4
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
5
What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
Saved in:
6
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
7
The perceived value of brand heritage and brand luxury : managing the effect on brand strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
8
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
9
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
Saved in:
10
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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