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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
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73
Deutschland
45
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45
Beziehungsmarketing
32
Relationship marketing
32
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31
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German
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Wiedmann, Klaus-Peter
Wagner, Joachim
203
Bruhn, Manfred
195
Homburg, Christian
177
Huber, Frank
177
Esch, Franz-Rudolf
172
Burmann, Christoph
167
Bauer, Hans H.
157
Görg, Holger
150
Herrmann, Andreas
134
Baldwin, John R.
132
Han, Heesup
128
Belk, Russell W.
118
Sheth, Jagdish N.
111
Ahlert, Dieter
110
Kumar, V.
108
Mattila, Anna S.
108
Meffert, Heribert
106
Gierl, Heribert
105
Swoboda, Bernhard
105
Grunert, Klaus G.
103
Grewal, Dhruv
102
Verhoef, Peter C.
102
Weichselberger, Annette
101
Baumgarth, Carsten
98
Mairesse, Jacques
95
Phau, Ian
94
Melewar, T. C.
93
Bernard, Andrew B.
92
Spiller, Achim
89
Lusk, Jayson L.
85
Tomczak, Torsten
84
Khare, Arpita
82
Dwivedi, Yogesh Kumar
79
Jäckel, Peter
79
Usman, Osly
79
Woodside, Arch G.
79
Keller, Kevin Lane
78
Loureiro, Sandra Maria Correia
78
Tsukhlo, Sergey
78
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Gottfried Wilhelm Leibniz Universität Hannover
5
Universität Hannover / Institut für Marketing & Management
4
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Schriftenreihe Marketing, Management
34
Journal of business research : JBR
6
Schriftenreihe Marketing Management
6
The journal of brand management : an international journal
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Marketing : ZFP ; journal of research and management
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
3
The journal of product & brand management
3
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Zeitschrift für Energiewirtschaft : ZfE
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Consumer psychology in a social media world
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Consumption culture in Europe : insight into the beverage industry
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
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1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
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Management Know-how
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Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Schriftenreihe Marketing-Management
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The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of media economics
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
119
USB Cologne (EcoSocSci)
7
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1
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
2
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
4
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
5
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
6
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
7
Brand
extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
8
Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Kanaplei, Kim
-
2011
Persistent link: https://www.econbiz.de/10009236559
Saved in:
9
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
10
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
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