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Brand logo symmetry and product design : the spillover effects on consumer inferences

Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012002742

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

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Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

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Produktbewertungen im Internet : eine empirische Studie zum Einfluss von Onlinerezensionen auf die Markenwahrnehmung und das Konsumentenverhalten

Wiedmann, Klaus-Peter; Behrens, Stefan; Materna, Jennifer - 2011

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The perceived value of brand heritage and brand luxury : managing the effect on brand strength

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012

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How risky are brand licensing strategies in view of customer perceptions and reactions?

Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52

Persistent link: https://www.econbiz.de/10003717472

Unleashing the power of luxury : antecedents of luxury brand perception and effects on luxury brand strength

Hennigs, Nadine; Wiedmann, Klaus-Peter; Behrens, Stefan; … - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 705-715

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Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations

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Die Wahrnehmung von Luxus und Tradition als Werttreiber einer Marke : Analysen auf Basis einer empirischen Studie

Wiedmann, Klaus-Peter; Wüstefeld, Thomas; Kanaplei, Kim - 2011

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Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche

Wiedmann, Klaus-Peter; Bachmann, Frank; Schmitz, Miriam - 2008

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