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~person:"Wiedmann, Klaus-Peter"
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Consumer behaviour
73
Konsumentenverhalten
73
Brand management
31
Deutschland
31
Germany
31
Markenführung
31
Luxury goods
22
Luxusgüter
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Markenimage
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German
51
English
45
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Wiedmann, Klaus-Peter
Esch, Franz-Rudolf
154
Nijkamp, Peter
153
Huber, Frank
143
Burmann, Christoph
138
Fritsch, Michael
127
Levy, Daniel
127
Han, Heesup
119
Thisse, Jacques-François
118
Belk, Russell W.
117
Bauer, Hans H.
112
Mattila, Anna S.
106
Phau, Ian
105
Herrmann, Andreas
103
Grunert, Klaus G.
101
Tsukhlo, Sergey
97
Baumgarth, Carsten
95
Bruhn, Manfred
91
Gierl, Heribert
90
Peitz, Martin
87
Lusk, Jayson L.
85
Behrens, Kristian
84
Foxall, Gordon R.
83
Sheth, Jagdish N.
83
Meffert, Heribert
82
Melewar, T. C.
82
Brakman, Steven
80
Khare, Arpita
80
Rodríguez-Pose, Andrés
78
Usman, Osly
76
Wansink, Brian
76
Loureiro, Sandra Maria Correia
75
Agarwal, Sumit
73
Keller, Kevin Lane
73
Grewal, Dhruv
72
Stavins, Joanna
72
Volpe, Aurelio
71
Bagozzi, Richard P.
70
Laroche, Michel
70
Rajagopal
70
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Gottfried Wilhelm Leibniz Universität Hannover
3
Universität Hannover / Institut für Marketing & Management
3
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Schriftenreihe Marketing, Management
22
Journal of business research : JBR
6
Schriftenreihe Marketing Management
5
The journal of brand management : an international journal
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Marketing : ZFP ; journal of research and management
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Psychology & marketing
3
The journal of product & brand management
3
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Corporate reputation review : an international journal
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Ganzheitliches Marketing und Management
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing theory and practice
1
Management Know-how
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schriftenreihe Marketin Management
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
The journal of media economics
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Zeitschrift für Energiewirtschaft : ZfE
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
6
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1
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
2
Brand
logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
3
The power of experiential marketing : exploring the causal relationships among multisensory marketing,
brand
experience, customer perceived value and
brand
strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
4
Strategisches Markencontrolling
Wiedmann, Klaus-Peter
-
2007
Persistent link: https://www.econbiz.de/10003678720
Saved in:
5
Measuring
brand
performance in the cruise industry :
brand
experiences and sustainability orientation as basis for value creation
Hennigs, Nadine
;
Schmidt, Steffen
;
Wiedmann, Klaus-Peter
; …
- In:
International journal of services technology and management
23
(
2017
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011844452
Saved in:
6
Markentradition als strategische Ressource im Markenmanagement
Wiedmann, Klaus-Peter
-
2008
Persistent link: https://www.econbiz.de/10014006919
Saved in:
7
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
8
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
9
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
10
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
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