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Marktforschung
6
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Wind, Yoram
Green, Paul E.
168
Krieger, Abba M.
62
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13
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12
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7
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7
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Wind, Yoram (Jerry)
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ECONIS (ZBW)
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1
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
2
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
3
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.
;
Green, Paul E.
;
Wind, Yoram
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
Saved in:
4
Marketing Research in the Courtroom - A case study shows how analytical methods can be applied to the law.
Wind, Yoram
;
Krieger, Abba M.
;
Green, Paul E.
- In:
Marketing research : a magazine of management and …
14
(
2002
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10007110101
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
7
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
8
Conjoint analysis of price premiums for hotel amenities
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003707835
Saved in:
9
Conjoint analysis price premiums for hotel amenties
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003563382
Saved in:
10
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
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