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Understanding green advertising attitude and behavioral intention : an application of the health belief model

Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70

Persistent link: https://www.econbiz.de/10011522034

Understanding responses to comedic advertising aggression : the role of vividness and gender identity

Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587

Persistent link: https://www.econbiz.de/10011849120

Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency

Kim, Jooyoung; Yoon, Hye Jin; Lee, Sun Young - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10003962685

Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements

Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10011304689

Understanding schema incongruity as process in advertising : review and future recommendations

Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376

Persistent link: https://www.econbiz.de/10010227708

What makes people "like" comedic-violence advertisements? : a model for predicting attitude and sharing intention

Kim, Yeuseung; Yoon, Hye Jin - In: Journal of advertising research 54 (2014) 2, pp. 217-232

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Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands

Mayer, James - 2015

In this paper, two studies demonstrate that the efficacy of sexual humor in advertising is more complicated than the … significant differences in sexual humor evaluation (how funny is this?) but that advertising utilizing sexual humor is more likely … presence of sexual humor does not drive gender-based differences in advertising response; rather, it appears to be the fit of …

Persistent link: https://www.econbiz.de/10013024551

Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers

Yoon, Hye Jin; Yoon, Sukki; Zdravkovic, Srdan; … - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1047-1072

Persistent link: https://www.econbiz.de/10012650622

Prosocial native advertising on social media : effects of ad-context congruence, ad position and ad type

Huang, Yan; Yoon, Hye Jin - In: Journal of social marketing : JSOCM 12 (2022) 2, pp. 105-123

Persistent link: https://www.econbiz.de/10013274397

Comedic violence in advertising : the role of normative beliefs and intensity of violence

Yoon, Hye Jin - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 519-539

Persistent link: https://www.econbiz.de/10011567083