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~person:"Zaltman, Gerald"
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Marktforschung
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Zaltman, Gerald
Kapferer, Clodwig
63
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56
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39
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36
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33
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31
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30
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29
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28
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27
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26
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26
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23
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23
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22
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22
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22
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20
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20
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18
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18
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17
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17
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17
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16
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16
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16
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16
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1
Behavioral models for market analysis : foundations for marketing action
1
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ECONIS (ZBW)
15
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1
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
2
Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Higie, Robin A.
-
1993
Persistent link: https://www.econbiz.de/10000876062
Saved in:
3
Metatheory and consumer research
Zaltman, Gerald
;
Pinson, Christian R.
;
Angelmar, Reinhard
-
1973
Persistent link: https://www.econbiz.de/10000556956
Saved in:
4
Cases in marketing research
Schultz, Randall L.
-
1975
Persistent link: https://www.econbiz.de/10000426199
Saved in:
5
Marketing, society, and conflict
Levy, Sidney J.
;
Zaltman, Gerald
-
1975
Persistent link: https://www.econbiz.de/10000051812
Saved in:
6
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
7
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
Saved in:
8
Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
Saved in:
9
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
Saved in:
10
Ethics in marketing research : their practical relevance
Tybout, Alice M.
;
Zaltman, Gerald
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 357-368
Persistent link: https://www.econbiz.de/10002942056
Saved in:
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