//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
78,832
Theorie
9,668
Theory
9,663
Markenführung
9,435
Brand management
9,433
Beziehungsmarketing
8,985
Relationship marketing
8,981
Markenartikel
8,864
Youth
8,688
Jugendliche
8,644
Brand
7,908
Markenimage
7,299
Brand image
7,259
USA
5,867
United States
5,778
Online retailing
5,471
Online-Handel
5,471
Customer satisfaction
5,458
Kundenzufriedenheit
5,457
Deutschland
4,997
Social Web
4,900
Social web
4,900
Germany
4,557
Online-Marketing
4,554
Internet marketing
4,532
Einzelhandel
4,350
Dienstleistungsqualität
4,330
Service quality
4,330
Retail trade
4,282
Werbewirkung
3,742
Advertising effects
3,722
Electronic Commerce
3,553
Experiment
3,524
E-commerce
3,467
Emotion
3,207
Werbung
3,163
Advertising
3,088
Preismanagement
2,959
Pricing strategy
2,959
more ...
less ...
Online availability
All
Undetermined
28,689
Free
18,145
Type of publication
All
Article
55,694
Book / Working Paper
24,829
Journal
139
Type of publication (narrower categories)
All
Article in journal
50,320
Aufsatz in Zeitschrift
50,320
Graue Literatur
7,401
Non-commercial literature
7,401
Arbeitspapier
5,905
Working Paper
5,905
Aufsatz im Buch
5,188
Book section
5,188
Hochschulschrift
2,440
Thesis
1,740
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
669
Conference paper
526
Konferenzbeitrag
526
Bibliografie enthalten
345
Bibliography included
345
Konferenzschrift
303
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Lehrbuch
234
Textbook
199
Reprint
186
Amtsdruckschrift
163
Government document
163
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
more ...
less ...
Language
All
English
74,866
German
4,921
French
330
Undetermined
139
Polish
114
Italian
87
Spanish
81
Russian
33
Swedish
33
Danish
29
Norwegian
23
Dutch
21
Portuguese
21
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
116
Belk, Russell W.
111
Mattila, Anna S.
99
Grunert, Klaus G.
92
Phau, Ian
85
Lusk, Jayson L.
84
Huber, Frank
80
Gierl, Heribert
78
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
69
Khare, Arpita
69
Dwivedi, Yogesh Kumar
68
Bagozzi, Richard P.
67
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Nayga, Rodolfo M.
66
Agarwal, Sumit
65
Foxall, Gordon R.
64
Ko, Eunju
63
Paul, Justin
63
Wansink, Brian
63
Stavins, Joanna
62
Jang, Soocheong
57
Choi, Tsan-Ming
56
Janssen, Maarten C. W.
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Thøgersen, John
51
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
Rock, Bram de
50
more ...
less ...
Institution
All
National Bureau of Economic Research
514
Springer Fachmedien Wiesbaden
90
OECD
44
American Marketing Association
35
International Energy Agency
30
IGI Global
28
Institut für Demoskopie Allensbach
26
Information Resources Management Association
24
Books on Demand GmbH <Norderstedt>
21
Verlag Dr. Kovač
21
Edward Elgar Publishing
19
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Peter Lang GmbH
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
European Society for Opinion and Marketing Research
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Schweiz / Bundesamt für Statistik
6
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
6
more ...
less ...
Published in...
All
Journal of business research : JBR
2,004
Journal of retailing and consumer services
1,941
International journal of consumer studies
770
International journal of hospitality management
723
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
513
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
392
NBER Working Paper
381
Journal of marketing research : JMR
368
Journal of fashion marketing and management
366
The journal of brand management : an international journal
361
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Journal of international consumer marketing
322
Journal of travel and tourism marketing
316
Journal of marketing management : MM
309
Journal of retailing
307
International journal of retail & distribution management
304
Cogent business & management
303
SpringerLink / Bücher
299
Journal of marketing
298
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of marketing communications
295
The international review of retail, distribution and consumer research
295
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
Journal of the Academy of Marketing Science
273
Technological forecasting & social change : an international journal
269
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
246
more ...
less ...
Source
All
ECONIS (ZBW)
EconStor
547
USB Cologne (EcoSocSci)
130
OLC EcoSci
48
RePEc
34
USB Cologne (business full texts)
7
Other ZBW resources
5
ArchiDok
4
BASE
3
more ...
less ...
Showing
1
-
10
of
80,662
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->