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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market

Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009

Persistent link: https://www.econbiz.de/10009623338

Country of origin association in retail and wholesale branding

Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019

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How can luxury fashion brands create a multisensory environment online to improve customer experience?

Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022

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Perceived Brand Localness : An Empirical Study of the German Fashion Market

Igelbrink, Jörg - 2020 - 1st ed. 2020

Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand … Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding …