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~source:"econis"
~subject:"Marktforschung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Reprint"
~type_genre:"Sammelwerk"
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Marktforschung
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520
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Fitchett, James
5
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4
Wind, Yoram
4
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3
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3
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3
Sheth, Jagdish N.
3
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3
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2
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2
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2
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2
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2
Day, Ralph L.
2
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2
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2
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2
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2
Hollander, Stanley C.
2
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2
Kaas, Klaus Peter
2
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2
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2
Malhotra, Naresh K.
2
Mazurek-Łopacińska, Krystyna
2
Parvatiyar, Atul
2
Posselt, Thorsten
2
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2
Robertson, Thomas S.
2
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2
Rossi, Patricia
2
Rust, Roland T.
2
Santini, Cristina
2
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2
Semerkova, L. N.
2
Viswanathan, Madhu
2
Wang, Yonggui
2
Wiktor, Jan W.
2
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1
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10
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2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
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1
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1
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1
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1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conference on Marketing and Research under a New World Order <1992, Tokio>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
DePaul University / College of Commerce
1
Deutsche Verkehrswissenschaftliche Gesellschaft
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutsches Historisches Institut Washington DC
1
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1
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1
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1
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1
Hochschule für Wirtschaft und Politik
1
ICORIA <16., 2017, Gent>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research in the Consumer Interest <2, 1990, Snowbird, Utah>
1
International Marketing Conference <1986, Singapur>
1
International Workshop Traffic and Mobility: Simulation - Economics - Environment <1999, Aachen>
1
Kyi͏̈vs'kyj nacional'nyj torhovel'no-ekonomičnyj universytet
1
RWTH Aachen / Lehrstuhl und Institut für Kraftfahrwesen
1
Schmalenbach-Gesellschaft zur Förderung der Betriebswirtschaftlichen Forschung und Praxis
1
Seminar on Children and Young People: Are They the New Consumers? <1992, Mailand>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
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Sage benchmarks in social research methods
5
Journal of business research : JBR
4
Qualitative marketing research : approaches, techniques and analysis
4
The impact of theory on representations of the consumer and the marketing organisation
4
Journal of marketing management : MM
3
The nature and scope of marketing research
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Developments in marketing science
2
ESOMAR publication series
2
Entrepreneurship, Marketing, Innovation
2
Journal of financial services marketing : JFSM
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
2
Routledge interpretive marketing research
2
SAGE library in marketing
2
Wiley marketing series
2
Woodhead Publishing series in consumer science and strategic marketing
2
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2
Zeszyty naukowe / Akademia Ekonomiczna
2
AMA educators proceedings
1
Advances in advertising research
1
Advances in econometrics
1
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1
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1
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1
Business and Management
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CRESC - culture, economics and the social
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Developments in marketing science: proceedings of the Academy of Marketing Science
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1
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1
Erfurter Hefte zum angewandten Marketing
1
European Advertising Academy
1
FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
1
Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
1
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ECONIS (ZBW)
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1
Marketing
in Sachsen : kritische Problemfeldanalyse und -perspektive einer Marketingimplementierung in sächsischen Unternehmen und Nonprofit-Organisationen
Zerres, Michael P.
(
contributor
);
Zerres, Thomas
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000544721
Saved in:
2
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
3
What happens in
marketing
, stays digital : rethinking
marketing
in the era of unlimited data : Winter
Marketing
Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
4
Marketing
in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
5
Markets and the arts of attachment
Cochoy, Franck
(
ed.
);
Deville, Joe
(
ed.
);
McFall, Liz
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011625750
Saved in:
6
Better
marketing
for a better world : Winter
Marketing
Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
8
Applications of structural equation modeling in
marketing
and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
9
Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and
marketing
"-- …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
10
Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535388
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