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Persoectuvas de análisis en la creación de valor para el cliente en las relaciones comprador-vendedor : un estudio empírico
López Sánchez, José Ángel; Santos Vijande, María … - In: Información comercial española : ICE : revista de … 854 (2010), pp. 123-147
Persistent link: https://www.econbiz.de/10012104482
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Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
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Corporate social responsibility in buyer-supplier relationships : is it beneficial for top-tier suppliers to market their capability to ensure a responsible supply chain?
Leppelt, Thomas; Foerstl, Kai; Hartmann, Evi - In: Business research 6 (2013) 2, pp. 126-152
Persistent link: https://www.econbiz.de/10010207697
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Social media marketing in the Scandinavian industrial markets
Salo, Jari; Lehtimäki, Tuula; Simula, Henri; … - In: International journal of e-business research : an … 9 (2013) 4, pp. 16-32
Persistent link: https://www.econbiz.de/10010354432
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A study on the effects of dimensions of service quality on customer satisfaction in the Indian IT hardware industry with speical emphasis on medium size B2B sectors
Raychaudhuri, P. S.; Farooqi, Rahela - In: Global business review 14 (2013) 3, pp. 507-527
Persistent link: https://www.econbiz.de/10010230045
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Segmenting B2B technology markets via psychographics : an exploratory study
Weinstein, Art - In: Journal of strategic marketing 22 (2014) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10010384770
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Three strategies for customer value assessment in business markets
Keränen, Joona; Jalkala, Anne - In: Management decision : MD 52 (2014) 1, pp. 79-100
Purpose: The strategies to assess potential and realized customer value have received surprisingly little attention in management literature. The purpose of this paper is to examine potential customer value assessment strategies for business-to-business (B2B) firms and their special...
Persistent link: https://www.econbiz.de/10010259548
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Social media analytics for business-to-business marketing
Agnihotri, Raj; Bakeshloo, Khashayar Afshar; Mani, Sudha - In: Industrial marketing management : the international … 115 (2023), pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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Will a supplier's origin make a difference to its business customers?
Jacob, Frank; Schätzle, Sarah - In: Industrial marketing management : the international … 87 (2020), pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
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Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj - In: Industrial marketing management : the international … 90 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012322075