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Cause related marketing : who...
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Corporate Social Responsibility
33,069
Corporate social responsibility
32,833
Unternehmensethik
16,365
Marketingmanagement
16,362
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16,087
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16,081
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8,025
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7,135
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6,233
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5,306
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4,642
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4,390
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4,090
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3,784
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3,736
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3,727
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3,707
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3,682
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3,674
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3,650
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3,640
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Environmental management
2,709
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2,709
Multinationales Unternehmen
2,652
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2,608
Strategisches Management
2,606
Beziehungsmarketing
2,356
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2,355
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2,319
corporate social responsibility
2,135
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Pies, Ingo
386
Kotler, Philip
117
Crowther, David
110
Bruhn, Manfred
96
Scherer, Andreas Georg
94
Koslowski, Peter
90
Homann, Karl
88
Ulrich, Peter
82
Smith, N. Craig
77
Meffert, Heribert
76
Idowu, Samuel O.
75
Hielscher, Stefan
74
Kolk, Ans
71
Moon, Jeremy
71
Freeman, R. Edward
70
Matten, Dirk
69
Schmidpeter, René
69
Beckmann, Markus
68
Homburg, Christian
68
Lindgreen, Adam
68
Wieland, Josef
67
Crane, Andrew
59
Schaltegger, Stefan
58
Serafeim, George
57
Palazzo, Guido
55
Habisch, André
53
Jamali, Dima
53
Svensson, Göran
53
McGee, Robert W.
51
Pepels, Werner
51
Steinmann, Horst
50
Gond, Jean-Pascal
49
Sheth, Jagdish N.
48
Beschorner, Thomas
47
Siddiqui, Danish Ahmed
47
Camilleri, Mark Anthony
46
Kirchgeorg, Manfred
46
Suchanek, Andreas
45
Kaptein, Muel
44
Okolo-Obasi, Elda N.
44
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Edward Elgar Publishing
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American Marketing Association
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Springer-Verlag GmbH
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IGI Global
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Information Resources Management Association
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Nomos Verlagsgesellschaft
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Springer International Publishing
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
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Verlag Franz Vahlen
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De Gruyter Oldenbourg
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Wissenschaftlicher Verlag Berlin
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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UVK Verlagsgesellschaft mbH
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Bertelsmann Stiftung
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Haufe-Lexware GmbH & Co. KG
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Organisation for Economic Co-operation and Development
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Taylor and Francis
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Erich-Schmidt-Verlag <Berlin>
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Springer Gabler <Firma>
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Wiley-VCH
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Campus Verlag
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World Bank
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Deutsches Netzwerk Wirtschaftsethik - EBEN Deutschland e.V.
10
Duncker & Humblot
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Gesellschaft für Ökologische Kommunikation mbH
10
Harvard Graduate School of Business Administration
10
NetLibrary, Inc
10
Uni-Taschenbücher GmbH
10
Fachhochschule Reutlingen / European School of Business
9
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
9
Global Compact Office
9
Peter Lang GmbH
9
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Journal of business ethics : JOBE
2,564
Journal of business research : JBR
776
SpringerLink / Bücher
613
Corporate social responsibility and environmental management
569
Journal of business ethics : JBE
490
Business strategy and the environment
362
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
332
Business & society
314
Industrial marketing management : the international journal for industrial and high-tech firms
308
Springer eBook Collection
299
Business ethics quarterly : the journal of the Society for Business Ethics
245
Journal of strategic marketing
214
Business ethics : a European review
203
Finance research letters
188
Cogent business & management
187
Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu
176
Journal of marketing management : MM
167
European journal of marketing : EJM
166
Europäische Hochschulschriften / 5
151
Journal of marketing communications
148
International journal of hospitality management
147
Journal of retailing and consumer services
146
Business horizons
138
The journal of business & industrial marketing
138
Management-Reihe Corporate Social Responsibility
133
Journal of the Academy of Marketing Science
132
Corporate governance : the international journal for effective board performance
125
Business ethics, the environment & responsibility
122
Business and society review : a quarterly forum on the role of business in a free society
121
Journal of sustainable finance & investment
116
Marketing intelligence & planning
115
Corporate communications : an international journal
114
European research studies
113
Journal of marketing
112
Management science : journal of the Institute for Operations Research and the Management Sciences
110
The journal of brand management : an international journal
110
Technological forecasting & social change : an international journal
109
Faculty & research / Insead : working paper series
106
International journal of production economics
99
Edward Elgar E-Book Archive
96
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
2,438
RePEc
2,354
EconStor
644
BASE
113
USB Cologne (business full texts)
66
Other ZBW resources
24
OLC EcoSci
22
ArchiDok
4
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1
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
2
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
3
Up, up and away : social marketing breaks free
Dibb, Sally
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
Saved in:
4
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
5
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
6
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie
;
Smith, Johnpaul
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
Saved in:
7
Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
Saved in:
8
Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh
;
Dhir, Sanjay
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
Saved in:
9
From philanthropy to broader social engagement : Muslim consumers' response to social marketing strategies in Dubai
Nickerson, Catherine
;
Goby, Valerie Priscilla
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 423-440
Persistent link: https://www.econbiz.de/10011640360
Saved in:
10
Cause-related marketing; who cares wins
Adkins, Sue
- In:
The marketing book
,
(pp. 669-693)
.
2003
Persistent link: https://www.econbiz.de/10001725261
Saved in:
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