Similar Search Results

Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 9-11

Persistent link: https://www.econbiz.de/10003709037

Shugan, Steven M. - In: The history of marketing science, (pp. 129-164). 2014

Persistent link: https://www.econbiz.de/10010415908

Shugan, Steven M. - In: Management science : journal of the Institute for … 31 (1985) 4, pp. 435-460

Persistent link: https://www.econbiz.de/10001015684

Shugan, Steven M. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10001020986

Shugan, Steven M. - In: Management science : journal of the Institute for … 35 (1989) 3, pp. 304-320

Persistent link: https://www.econbiz.de/10001063825

Shugan, Steven M. - In: Handbook of research on new product development, (pp. 207-226). 2019

Persistent link: https://www.econbiz.de/10012125129

Xie, Jinhong; Shugan, Steven M. - In: Handbook of pricing research in marketing, (pp. 451-476). 2009

Persistent link: https://www.econbiz.de/10003819767

Jeuland, Abel P.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 52-69

Persistent link: https://www.econbiz.de/10003709027

Hauser, John R.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 88-110

Persistent link: https://www.econbiz.de/10003709030

Shugan, Steven M.; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 7-8

Persistent link: https://www.econbiz.de/10003709036