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Kotler, Philip
139
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139
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114
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80
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44
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44
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39
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38
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37
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35
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35
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35
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34
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32
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32
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30
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29
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29
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28
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27
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26
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26
Unger, Fritz
26
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23
Kerin, Roger A.
23
Franses, Philip Hans
22
Raffée, Hans
22
Nufer, Gerd
21
Piercy, Nigel
21
Schögel, Marcus
21
Tadajewski, Mark
21
Burmann, Christoph
20
Esch, Franz-Rudolf
19
Fill, Chris
19
Hartley, Steven W.
19
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Springer Fachmedien Wiesbaden
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American Marketing Association
67
National Bureau of Economic Research
24
Edward Elgar Publishing
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Fördergesellschaft Marketing an der Universität Augsburg
18
Haufe-Lexware GmbH & Co. KG
15
W. Kohlhammer GmbH
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De Gruyter Oldenbourg
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OECD
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Books on Demand GmbH <Norderstedt>
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Springer International Publishing
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Uni-Taschenbücher GmbH
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7
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6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Gesellschaft für Innovatives Marketing
5
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5
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409
Journal of business research : JBR
123
Springer eBook Collection
120
Europäische Hochschulschriften / 5
104
Industrial marketing management : the international journal for industrial and high-tech firms
97
Springer eBook Collection / Business and Economics
93
Gabler Edition Wissenschaft
76
Lehrbuch
75
European journal of marketing : EJM
73
Journal of marketing management : MM
68
Journal of marketing education : JME
67
Journal of marketing
66
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Marketing theory
56
Journal of the Academy of Marketing Science
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of macromarketing
44
Marketing intelligence & planning
44
Journal of business-to-business marketing
43
Research
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Journal of historical research in marketing
41
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
38
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
38
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
36
Journal of advertising research
36
essentials
36
Premier reference source
34
Journal of Islamic marketing : JIMA
32
Marketing : ZFP ; journal of research and management
32
Journal of business ethics : JOBE
31
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31
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Journal of research in marketing and entrepreneurship : JRME
30
Journal of strategic marketing
30
Hamburger Schriften zur Marketingforschung
29
Neue betriebswirtschaftliche Forschung : Nbf
29
Working paper / National Bureau of Economic Research, Inc.
29
Springer eBook Collection / Business and Management
28
The journal of business & industrial marketing
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ECONIS (ZBW)
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4,437
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RePEc
138
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35
BASE
19
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6
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1
Periscopic media tour
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003497155
Saved in:
2
Entre consommateurs et marchés financiers, quel rôle pour la direction marketing?
Benoit-Moreau, Florence
- In:
Revue française du marketing
213
(
2007
),
pp. 57-71
Persistent link: https://www.econbiz.de/10003515055
Saved in:
3
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
Saved in:
4
"Marktgesetze" und strategische Unternehmensführung : eine kritische Analyse des PIMS-Programms
Venohr, Bernd
-
1988
Persistent link: https://www.econbiz.de/10000087619
Saved in:
5
Marketing Return on Investment (MROI) : Leitgrößen zur Steuerung
Meffert, Heribert
;
Perrey, Jesko
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
1
,
pp. 52-56
Persistent link: https://www.econbiz.de/10003647084
Saved in:
6
Kommunikation I : effizientere Kundenansprache im Bereich von B2C
Barta, Thomas
;
Johannsen, Nicolai
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 195-211)
.
2007
Persistent link: https://www.econbiz.de/10003650918
Saved in:
7
Kommunikation II : Optimierung an einem Beispiel aus der Pharmaindustrie
Agarwal, Sanjeev
;
Meyer, Thomas
- In:
Marketing nach Maß : von der Vielfalt profitieren
,
(pp. 212-220)
.
2007
Persistent link: https://www.econbiz.de/10003650942
Saved in:
8
The marketing accountability imperative : driving superior returns on marketing investments
Dunn, Michael E.
;
Halsall, Chris
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003788356
Saved in:
9
Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
10
Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
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