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30
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29
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28
Burmann, Christoph
27
Fairlie, Robert W.
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Technological forecasting & social change : an international journal
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Jahrbuch der Absatz- und Verbrauchsforschung
58
Asia Pacific journal of marketing and logistics
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International journal of business information systems : IJBIS
55
Journal of business ethics : JOBE
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Discussion paper series / IZA
54
Journal of internet commerce
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International journal of technology marketing : IJTMkt
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Journal of advertising research
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ECONIS (ZBW)
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija
- In:
Economic analysis : EA
52
(
2019
)
2
,
pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
Saved in:
3
Business communication in the
internet
age
Boarcăs, Camelia
- In:
Economics, management and financial markets
12
(
2017
)
2
,
pp. 201-213
Persistent link: https://www.econbiz.de/10011885765
Saved in:
4
E-knowledge of Indian rural consumers : a field survey result based on durable goods
Mukhopadhyay, Debabrata
;
Mandal, Arun Kumar
- In:
Comparative advantage in the knowledge economy : a …
,
(pp. 85-96)
.
2021
Persistent link: https://www.econbiz.de/10012814179
Saved in:
5
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000953210
Saved in:
6
Optimales Online-Marketing : Marketingmöglichkeiten und anwendergerechte Gestaltung des Mediums Online
Hoffmann, Stefan
-
1998
Persistent link: https://www.econbiz.de/10000987842
Saved in:
7
Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10000683041
Saved in:
8
Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000665335
Saved in:
9
Digital cash : commerce on the net
Wayner, Peter
-
1997
-
2nd ed
Persistent link: https://www.econbiz.de/10000621269
Saved in:
10
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
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