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Rethinking social CRM design : a service-dominant logic perspective
Chen, Hong-mei; Vargo, Stephen L. - In: Handbook of strategic e-business management, (pp. 767-784). 2014
Persistent link: https://www.econbiz.de/10010234603
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From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei; Chen, Qimei; Kazman, Rick - In: Consumer behavior, organizational development, and …, (pp. 30-50). 2009
Persistent link: https://www.econbiz.de/10003792572
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The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei; Chen, Qimei; Kazman, Rick - 2009
Persistent link: https://www.econbiz.de/10003860458
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How Lufthansa capitalized on big data for business model renovation
Chen, Hong-mei; Schütz, Roland; Kazman, Rick; Matthes, … - In: MIS quarterly executive 16 (2017) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10011643297
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Customer integration and value creation : paradigmatic traps and perspectives
Vargo, Stephen L. - In: Journal of service research : JSR 11 (2008/09) 2, pp. 211-215
Persistent link: https://www.econbiz.de/10003776187
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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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Introduction: Market systems, stakeholders and value propositions : toward a service-dominant logic-based theory of the market
Vargo, Stephen L. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 217-222
Persistent link: https://www.econbiz.de/10009007590
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From micro to macro : stakeholders and institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
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Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L. - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L. - In: Industrial marketing management : the international … 87 (2020), pp. 309-311
Persistent link: https://www.econbiz.de/10012285189