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Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582

Persistent link: https://www.econbiz.de/10011755756

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

Emotional information management and responses to emotional appeals

Taute, Harry A.; McQuitty, Shaun; Sautter, Elise Pookie - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 31-43

Persistent link: https://www.econbiz.de/10009302702

Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance

Xu, Hui; Taute, Harry A.; Dishman, Paul; Guo, Jing - In: International marketing in the fast changing world, (pp. 135-156). 2015

Persistent link: https://www.econbiz.de/10011416165

Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective

Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520

Persistent link: https://www.econbiz.de/10011432320

An examination of emotional information management in gift giving and receipt

Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10010527176

Brand tribalism : a anthropological perspective

Taute, Harry A.; Sierra, Jeremy - In: The journal of product & brand management 23 (2014) 1, pp. 2-15

Persistent link: https://www.econbiz.de/10010359020

Efficacy of sporting event ads with testese (SMS-type copy)

Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

Persistent link: https://www.econbiz.de/10010399938

Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870

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Perceived needs and emotional responses to brands : a dual-process view

Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010234573