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ECONIS (ZBW)
OLC EcoSci
35
RePEc
23
Other ZBW resources
19
USB Cologne (EcoSocSci)
12
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Mise sur pied d'une campagne de publicité et conception du rôle de l'agence de publicité
Derbaix, Christian
- In:
Annales de sciences économiques appliquées
33
(
1977/78
)
3
,
pp. 39-62
Persistent link: https://www.econbiz.de/10002078332
Saved in:
2
Les zones d'attraction commerciale de la Région Provence, Côte d'Azur, Corse
Barbier, Bernard
;
Delefortrie-Soubeyroux, Nicole
; …
-
1965
Persistent link: https://www.econbiz.de/10003273577
Saved in:
3
The values of Americans : implications for consumer adaption
Kahle, Lynn R.
- In:
Personal values and consumer psychology
,
(pp. 77-86)
.
1984
Persistent link: https://www.econbiz.de/10002201438
Saved in:
4
The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
Saved in:
5
Contemporary research on consumer and business social values : special issue on social values
Kahle, Lynn R.
(
contributor
)
- In:
Journal of business research : JBR
20
(
1990
)
2
,
pp. 81-190
Persistent link: https://www.econbiz.de/10001089281
Saved in:
6
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
Saved in:
7
An experiment on the reliability of scales commonly used to test linear compensatory multi-attribute models
Bultez, Alain
;
Derbaix, Christian
-
1980
Persistent link: https://www.econbiz.de/10003411260
Saved in:
8
Mesures des réactions affectives induites par des campagnes pour causes sociales : complémentarité et convergence de mesures iconiques et verbales
Derbaix, Christian
;
Poncin, Ingrid
;
Droulers, Olivier
; …
- In:
Recherche et applications en marketing
27
(
2012
)
2
,
pp. 71-90
Persistent link: https://www.econbiz.de/10010199792
Saved in:
9
Implicit sponsorship effects for a prominent brand
Herrmann, Jean-Luc
;
Corneille, Olivier
;
Derbaix, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 785-804
Persistent link: https://www.econbiz.de/10010371621
Saved in:
10
"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc
;
Kacha, Mathieu
;
Derbaix, Christian
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
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