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A comparison of consumer perception of trust-triggering appearance features on Indian group buying websites
Sharma, Varinder M. - In: Indian journal of economics & business : IJEB 14 (2015) 2, pp. 163-177
Persistent link: https://www.econbiz.de/10011349574
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E-business-spawned EMCs : an overlooked aspect of the impact of e-business proliferation on EMCs
Sharma, Varinder M. - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 268-283
Persistent link: https://www.econbiz.de/10003801523
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Enhancement of trust in the export management company-supplier relationship through e-business
Sharma, Varinder M. - In: International journal of commerce and management 23 (2013) 1, pp. 24-37
Persistent link: https://www.econbiz.de/10009753162
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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
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The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush; Krishnamurthy, Parthasarathy - In: Journal of service research : JSR 10 (2007/08) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
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Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection
Hui, Sam; Krishnamurthy, Parthasarathy; Kumar, Shiv; … - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012294678
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Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying
Sharma, Varinder M.; Klein, Andreas - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132278
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German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas; Sharma, Varinder M. - In: Journal of internet commerce 17 (2018) 4, pp. 383-417
Persistent link: https://www.econbiz.de/10011987506