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Research methodology : conjoint analysis, multidimensional scaling, and related techniques

Malhotra, Naresh K. - 2011

Persistent link: https://www.econbiz.de/10009299967

Methodological issues in cross-cultural marketing research: a state-of-the-art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009

Persistent link: https://www.econbiz.de/10003794173

Methodological issues in cross-cultural marketing research : a state-of-the-art review

Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2007

Persistent link: https://www.econbiz.de/10003540499

A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality

Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40

Persistent link: https://www.econbiz.de/10008657429

Long-term oriented marketing relationships and ethical conduct in outsourcing sector

Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388

Persistent link: https://www.econbiz.de/10011485883

Does NAFTA influence Mexico`s product image? : a theoretical framework and an empirical investigation in two countries

Agarwal, James; Malhotra, Naresh K.; Wu, Terry - In: Management international review : mir ; journal of … 42 (2002) 4, pp. 441-471

Persistent link: https://www.econbiz.de/10001717029

Customer relationship marketing : theoretical and managerial perspectives

Malhotra, Naresh K.; Agarwal, James - 2021

Persistent link: https://www.econbiz.de/10012817819

An Interdisciplinary Review of Research in Conjoint Analysis : Recent Developments and Directions for Future

Agarwal, James - 2016

This review article provides reflections on the state of the art of research in conjoint analysis — where we came from, where we are, and some directions as to where we might go. We review key articles, mostly contemporary published since 2000, but some classic, drawn from the major marketing...

Persistent link: https://www.econbiz.de/10012988847

Reflections on the state-of-the-art in "Ethics & morality in customer-brand relationships" : directions for future research

Agarwal, James; Malhotra, Naresh K. - In: Journal of business research : JBR 95 (2019), pp. 392-400

Persistent link: https://www.econbiz.de/10011980206

Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality

Das, Gopal; Agarwal, James; Malhotra, Naresh K.; … - In: Journal of business research : JBR 95 (2019), pp. 479-490

Persistent link: https://www.econbiz.de/10011980380

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