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The Empty Middle - Why are so...
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Managing marketing : text, cases, and readings
Bonoma, Thomas V.
-
1984
Persistent link: https://www.econbiz.de/10000149314
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2
Markterfolge begünstigen Marketingträgheit
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1983
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10003498931
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3
Auf der Suche nach dem wirklichen Käufer
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
1
,
pp. 80-88
Persistent link: https://www.econbiz.de/10003498937
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4
Umstürzler am Werk
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1987
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003498940
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5
Wie man Marketingstrategien in die Praxis umsetz : Wirksame Realisierung verlangt Konzentration auf d. eigenen Stärken
Bonoma, Thomas V.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1985
)
2
,
pp. 72-79
Persistent link: https://www.econbiz.de/10003498953
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6
Case research in marketing : opportunities, problems, and a process
Bonoma, Thomas V.
- In:
Journal of marketing research : JMR
22
(
1985
)
2
,
pp. 199-208
Persistent link: https://www.econbiz.de/10001944223
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7
Toward a social analysis of consumption : buyer-seller negotiations in context
Bonoma, Thomas V.
- In:
Consumer and industrial buying behavior
,
(pp. 345-353)
.
1977
Persistent link: https://www.econbiz.de/10001944248
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8
Segmenting the industrial market
Bonoma, Thomas V.
;
Shapiro, Benson P.
-
1983
Persistent link: https://www.econbiz.de/10000664026
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9
Managing marketing implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
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10
Management and the Type II error
Bonoma, Thomas V.
;
Slevin, Dennis V.
- In:
Business horizons
21
(
1978
)
4
,
pp. 61-67
Persistent link: https://www.econbiz.de/10003498883
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