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Shaw, Eric H.
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Jones, D. G. Brian
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Lazer, William
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Journal of historical research in marketing
6
AMS review : official publication of the Academy of Marketing Science
5
History of marketing thought ; Volume 1
2
Journal of customer behaviour
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Reflections on The History of Marketing Thought
Shaw, Eric H.
- In:
Journal of historical research in marketing
1
(
2009
)
2
,
pp. 330-345
Persistent link: https://www.econbiz.de/10003917550
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2
Revisiting and revising Alderson's formula to measure the productivity of the aggregate marketing system
Shaw, Eric H.
- In:
Marketing theory
10
(
2010
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10008807077
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3
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
4
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
5
A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
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6
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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7
Reflections on the Dixon seminar : the development of marketing thought and theory
Shaw, Eric H.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10008936930
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8
The first dialogue on macromarketing
Shaw, Eric H.
-
2008
Persistent link: https://www.econbiz.de/10003643735
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9
Exchange : a conceptualization
Shaw, Eric H.
;
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003717489
Saved in:
10
Robert Bartels and the history of marketing thought
Shaw, Eric H.
;
Tamilia, Robert D.
-
2008
Persistent link: https://www.econbiz.de/10003644069
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