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Holistic Package Design and Co...
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Consumer behaviour
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Orth, Ulrich R.
60
Malkewitz, Keven
7
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5
Hoffmann, Stefan
4
Holm, Mirjam
3
Kahle, Lynn R.
3
Limon, Yonca
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Vorträge zur Hochschultagung 2007 der Agrar- und Ernährungswissenschaftlichen Fakultät der Christian-Albrechts-Universität zu Kiel
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Wein und Tourismus : Erfolg durch Synergien und Kooperationen ; [Tagungsband, der aus dem ersten Symposium zum Thema "Wein und Tourismus" der Deutschen Gesellschaft für Tourismuswissenschaft e.V. resultiert]
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Wettbewerbsfähigkeit und Unternehmertum in der Land- und Ernährungswirtschaft
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ECONIS (ZBW)
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OLC EcoSci
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1
Holistic package design and consumer brand impressions
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003709043
Saved in:
2
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
3
Formation of consumer price expectation based on package design : attractive and quality routes
Orth, Ulrich R.
;
Campana, Daniela
;
Malkewitz, Keven
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10003947365
Saved in:
4
The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.
;
Malkewitz, Keven
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
Saved in:
5
Advancing the aesthetic middle principle : trade-offs in design attractiveness and strength
Giese, Joan L.
;
Malkewitz, Keven
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1154-1161
Persistent link: https://www.econbiz.de/10010365167
Saved in:
6
Servicescape interior design and consumers' personality impressions
Orth, Ulrich R.
;
Heinrich, Frauke
;
Malkewitz, Keven
- In:
The journal of services marketing
26
(
2012
)
3
,
pp. 194-203
Persistent link: https://www.econbiz.de/10009568244
Saved in:
7
The influence of program context intensity : an examination of television advertising during war news
Aiken, K. Damon
;
Malkewitz, Keven
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
2
,
pp. 27-39
Persistent link: https://www.econbiz.de/10008822603
Saved in:
8
Zielgruppengerechte Verpackungsgestaltung
Orth, Ulrich R.
- In:
Weinmarketing : Kundenwünsche erforschen, Zielgruppen …
,
(pp. 181-195)
.
2011
Persistent link: https://www.econbiz.de/10008758295
Saved in:
9
Der Produktionsfaktor Umwelt für die Erzeugung von Pflanzen : ein betriebswirtschaftlicher Ansatz dargestellt am Beispiel der knappen natürlichen Ressource Wasser
Orth, Ulrich
-
1999
Persistent link: https://www.econbiz.de/10000682710
Saved in:
10
The influence of nostalgic memories on consumer exploratory tendencies : echoes from scents past
Orth, Ulrich R.
;
Bourrain, Aurelie
- In:
Journal of retailing and consumer services
15
(
2008
)
4
,
pp. 277-287
Persistent link: https://www.econbiz.de/10003729839
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