//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,813
Consumer behaviour
78,799
Theorie
9,666
Theory
9,661
Markenführung
9,433
Brand management
9,431
Beziehungsmarketing
8,981
Relationship marketing
8,977
Markenartikel
8,862
Youth
8,685
Jugendliche
8,642
Brand
7,906
Markenimage
7,297
Brand image
7,257
USA
5,865
United States
5,776
Online retailing
5,470
Online-Handel
5,470
Customer satisfaction
5,458
Kundenzufriedenheit
5,457
Deutschland
4,996
Social Web
4,900
Social web
4,900
Germany
4,556
Online-Marketing
4,553
Internet marketing
4,531
Einzelhandel
4,347
Dienstleistungsqualität
4,330
Service quality
4,330
Retail trade
4,279
Werbewirkung
3,742
Advertising effects
3,722
Electronic Commerce
3,552
Experiment
3,522
E-commerce
3,466
Emotion
3,205
Werbung
3,163
Advertising
3,088
Preismanagement
2,958
Pricing strategy
2,958
more ...
less ...
Online availability
All
Undetermined
31,344
Free
22,507
Type of publication
All
Article
62,280
Book / Working Paper
33,086
Journal
225
Type of publication (narrower categories)
All
Article in journal
55,302
Aufsatz in Zeitschrift
55,302
Graue Literatur
10,029
Non-commercial literature
10,029
Arbeitspapier
7,779
Working Paper
7,779
Aufsatz im Buch
6,210
Book section
6,210
Hochschulschrift
3,159
Thesis
2,131
Collection of articles of several authors
1,476
Sammelwerk
1,476
Aufsatzsammlung
936
Conference paper
587
Konferenzbeitrag
587
Konferenzschrift
465
Bibliografie enthalten
452
Bibliography included
452
Amtsdruckschrift
438
Government document
438
Case study
406
Fallstudie
406
Collection of articles written by one author
345
Sammlung
345
Lehrbuch
264
Conference proceedings
233
Textbook
222
Reprint
216
Statistik
156
Statistics
127
Forschungsbericht
85
Systematic review
85
Übersichtsarbeit
85
Ratgeber
81
Handbook
73
Handbuch
73
Guidebook
69
Advisory report
63
Gutachten
63
Market information
59
more ...
less ...
Language
All
English
86,344
German
7,186
Undetermined
808
French
516
Spanish
208
Polish
143
Italian
116
Swedish
79
Russian
78
Danish
48
Portuguese
47
Norwegian
36
Hungarian
31
Dutch
29
Finnish
23
Croatian
14
Slovak
13
Romanian
10
Czech
9
Bulgarian
6
Serbian
5
Slovenian
4
Arabic
3
Multiple languages
3
Turkish
3
Chinese
3
Kazakh
2
Lithuanian
2
Bosnian
1
Hindi
1
Indonesian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Han, Heesup
121
Belk, Russell W.
114
Mattila, Anna S.
99
Huber, Frank
96
Grunert, Klaus G.
92
Bauer, Hans H.
88
Phau, Ian
87
Lusk, Jayson L.
84
Gierl, Heribert
83
Herrmann, Andreas
81
Sheth, Jagdish N.
78
Wiedmann, Klaus-Peter
78
Sutter, Matthias
77
Usman, Osly
77
Grossman, Michael
74
Grewal, Dhruv
73
Khare, Arpita
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Ko, Eunju
67
Nayga, Rodolfo M.
67
Wansink, Brian
66
Paul, Justin
65
Agarwal, Sumit
64
Foxall, Gordon R.
64
Stavins, Joanna
63
Chintagunta, Pradeep K.
62
Jang, Soocheong
59
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Choi, Tsan-Ming
57
Laroche, Michel
57
Janssen, Maarten C. W.
56
Chaloupka, Frank J.
55
Walsh, Gianfranco
54
Warlop, Luk
54
Thøgersen, John
53
Krishna, Aradhna
52
more ...
less ...
Institution
All
National Bureau of Economic Research
794
Springer Fachmedien Wiesbaden
147
OECD
117
World Bank
38
American Marketing Association
37
Verlag Dr. Kovač
34
IGI Global
30
International Energy Agency
30
Institut für Demoskopie Allensbach
29
Information Resources Management Association
26
World Bank Group
26
Nordic Council of Ministers
25
Books on Demand GmbH <Norderstedt>
23
Europäische Kommission
23
Edward Elgar Publishing
20
Friedrich-Schiller-Universität Jena
18
Weltbank
16
European Centre for the Development of Vocational Training
15
Nomos Verlagsgesellschaft
15
Europäische Kommission / Gemeinsame Forschungsstelle
14
INSEAD
14
Haufe-Lexware GmbH & Co. KG
13
Universität Mannheim
12
Deutsche Shell-Aktiengesellschaft / Jugendwerk
11
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
European University Institute / Department of Economics
11
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Forschungsinstitut zur Zukunft der Arbeit
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Gesellschaft für Ökologische Kommunikation mbH
10
Gesellschaft zur Erforschung des Markenwesens
10
Markenverband
10
Organisation for Economic Co-operation and Development
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Bertelsmann Stiftung
9
Centro studi investimenti sociali
9
Deutscher Dialogmarketing Verband
9
Erasmus Research Institute of Management
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,083
Journal of retailing and consumer services
1,965
International journal of consumer studies
793
NBER working paper series
789
International journal of hospitality management
732
Psychology & marketing
687
Working paper / National Bureau of Economic Research, Inc.
655
NBER Working Paper
611
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
The journal of brand management : an international journal
459
The journal of product & brand management
423
Journal of marketing research : JMR
407
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
397
Discussion paper series / IZA
391
European journal of marketing : EJM
383
Journal of fashion marketing and management
370
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of travel and tourism marketing
332
Journal of international consumer marketing
329
Journal of marketing
328
Tourism management : research, policies, practice
325
Journal of marketing management : MM
323
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
317
International journal of retail & distribution management
309
Cogent business & management
308
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
301
The international review of retail, distribution and consumer research
298
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
294
The journal of consumer marketing
294
Young consumers : insight and ideas for responsible marketers
291
Journal of consumer behaviour : an international research review
290
IZA Discussion Paper
275
Journal of the Academy of Marketing Science
275
Technological forecasting & social change : an international journal
274
Journal of economic psychology : research in economic psychology and behavioral economics
269
Journal of business ethics : JOBE
267
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
3,480
Other ZBW resources
3,340
RePEc
1,540
EconStor
1,056
BASE
154
OLC EcoSci
54
ArchiDok
29
USB Cologne (business full texts)
15
more ...
less ...
Showing
1
-
10
of
95,591
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->