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Advertising expenditure in 195...
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Marketing
15,234
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10,284
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9,800
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8,158
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8,158
Theorie
4,666
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4,654
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4,520
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4,516
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3,953
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3,367
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3,236
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3,057
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2,638
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2,569
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2,496
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1,882
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1,435
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1,432
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1,003
Relationship marketing
998
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998
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998
Welt
998
World
998
Marktforschung
974
Wirkungsanalyse
970
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965
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961
marketing
946
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943
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939
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381
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3,147
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3,147
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2,731
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2,731
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1,852
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1,719
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1,719
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1,176
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1,156
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1,039
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964
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708
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574
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415
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402
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402
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318
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44
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24
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14
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9
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7
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Kotler, Philip
140
Meffert, Heribert
140
Bruhn, Manfred
128
Pepels, Werner
90
Afonso, António
64
Kaiser, Harry M.
60
Alesina, Alberto
59
Eisend, Martin
53
Giavazzi, Francesco
50
Homburg, Christian
45
Feld, Lars P.
44
Perotti, Roberto
44
Wiedmann, Klaus-Peter
44
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
41
Taylor, Charles Raymond
41
Pelsmacker, Patrick de
40
Tomczak, Torsten
39
Belz, Christian
37
Jalles, João Tovar
37
Fritz, Wolfgang
36
Gierl, Heribert
36
Esch, Franz-Rudolf
35
Heinemann, Friedrich
35
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Truger, Achim
33
Bauer, Hans H.
32
Hagen, Jürgen von
32
Koschnick, Wolfgang J.
32
Reinecke, Sven
32
Rosengren, Sara
32
Septianto, Felix
32
Favero, Carlo A.
31
Leeflang, Peter
31
Huber, Frank
30
Keller, Kevin Lane
30
Anderson, Simon P.
29
Kleinaltenkamp, Michael
29
Zerres, Michael P.
29
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Springer Fachmedien Wiesbaden
160
National Bureau of Economic Research
130
American Marketing Association
67
OECD
38
World Bank
32
International Monetary Fund
29
Edward Elgar Publishing
22
USA / General Accounting Office
22
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
21
Sachverständigenrat zur Begutachtung der Gesamtwirtschaftlichen Entwicklung
21
Fördergesellschaft Marketing an der Universität Augsburg
18
Rheinisch-Westfälisches Institut für Wirtschaftsforschung
16
USA / Congress / House of Representatives / Committee on the Budget
16
Verlag Dr. Kovač
16
W. Kohlhammer GmbH
16
Duncker & Humblot
15
Haufe-Lexware GmbH & Co. KG
15
IGI Global
15
Uni-Taschenbücher GmbH
15
Books on Demand GmbH <Norderstedt>
14
De Gruyter Oldenbourg
14
Fachhochschule Reutlingen / European School of Business
14
Institut für Weltwirtschaft
14
Internationaler Währungsfonds
14
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer Gabler <Firma>
12
Europäische Kommission
11
Springer International Publishing
11
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
Zentralausschuss der Werbewirtschaft
11
Academy of Marketing Science
10
Axel-Springer-Verlag
10
NetLibrary, Inc
10
Bund der Steuerzahler / Karl-Bräuer-Institut
9
European Society for Opinion and Marketing Research
9
Nomos Verlagsgesellschaft
9
RWI - Leibniz-Institut für Wirtschaftsforschung
9
UVK Verlagsgesellschaft mbH
9
epubli GmbH
9
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SpringerLink / Bücher
451
Journal of business research : JBR
328
Journal of advertising research
229
International journal of advertising : the review of marketing communications
215
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
188
IMF working papers
185
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
165
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
151
Springer eBook Collection
140
European journal of marketing : EJM
139
NBER working paper series
130
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Working paper / National Bureau of Economic Research, Inc.
128
Europäische Hochschulschriften / 5
125
Industrial marketing management : the international journal for industrial and high-tech firms
120
NBER Working Paper
119
CESifo working papers
115
Journal of historical research in marketing
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of marketing
105
Discussion paper / Centre for Economic Policy Research
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Springer eBook Collection / Business and Economics
98
Journal of marketing management : MM
90
Journal of promotion management : JPM
89
Journal of macromarketing : examining the interactions among markets, marketing, and society
82
Journal of marketing education : JME
81
Lehrbuch
79
Marketing theory
79
European journal of operational research : EJOR
78
Journal of the Academy of Marketing Science
77
Journal of retailing and consumer services
76
Psychology & marketing
75
Gabler Edition Wissenschaft
73
Journal of marketing research : JMR
73
Journal of promotion management : innovations in planning and applied research
73
Journal of business ethics : JOBE
70
Marketing intelligence & planning
68
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
7,946
RePEc
7,373
Other ZBW resources
2,921
BASE
1,901
EconStor
509
USB Cologne (business full texts)
181
OLC EcoSci
70
ArchiDok
10
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Showing
1
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10
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date (oldest first)
1
Myriam's "adverteasing" : on the performative power of
marketing
promises
Cochoy, Franck
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
Saved in:
2
Advertising
to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
3
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
4
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
5
Social responsibility in
advertising
: a
marketing
communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
6
The art of
advertising
railwaxs : organisation and coordination in Britain's railway
marketing
, 1860 - 1910
Shin, Hiroki
- In:
Business history
56
(
2014
)
2
,
pp. 187-213
Persistent link: https://www.econbiz.de/10010337451
Saved in:
7
Boris Artzbasheff and the art of anthropomorphic
marketing
in early American consumer culture
Patsiaouras, Georgios
;
Fitchett, James
;
Saren, Michael
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10010338662
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
High-tech
marketing
communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
10
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
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