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Stauss, Bernd
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Han, Heesup
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Romaniuk, Jenni
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Talib, Faisal
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Woratschek, Herbert
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Guzman, Francisco
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European journal of marketing : EJM
135
International journal of hospitality management
129
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Tourism management : research, policies, practice
124
Asia Pacific journal of marketing and logistics
115
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109
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Journal of marketing communications
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Journal of international consumer marketing
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The journal of consumer marketing
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Journal of marketing
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Services marketing quarterly
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Cogent business & management
69
Journal of global marketing
69
Journal of service research : JSR
69
Journal of marketing management : MM
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International journal of production economics
64
The journal of business & industrial marketing
63
Marketing letters : a journal of research in marketing
62
Working paper
61
International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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International journal of internet marketing and advertising : IJIMA
56
Journal of Islamic marketing
56
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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RePEc
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ArchiDok
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BASE
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1
The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
Saved in:
2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman
;
Mohd-Any, Amrul Asraf
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
Saved in:
4
Operationalising a positioning model of Eastern Mediterranean ferry services
Yercan, Funda
;
Roe, Michael S.
-
1999
Persistent link: https://www.econbiz.de/10001565826
Saved in:
5
Regional competition in the international market for services : a shift-share analysis
Oyewole, Philemon
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011653852
Saved in:
6
Advanced sales and competition in a service industry
Carreras-Simó, Miquel
- In:
International journal of revenue management : IJRM
9
(
2016
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011607664
Saved in:
7
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
8
Is "proof" the eighth "P" of service? : a conceptual model and propositions
Moorthi, Y. L. R.
;
Roy, Subhadip
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 213-225
Persistent link: https://www.econbiz.de/10011798684
Saved in:
9
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
10
The influences of hotel employees' service innovativeness on brand image and loyalty
Chen, Wen-Jung
- In:
International journal of services and operations …
48
(
2024
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10015065224
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