Narrow search
Showing 1 - 10 of 11
Cover Image
Effects of promotional-based advertising on brand associations
Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Cover Image
A new approach to target segmentation: media-usage segmentation in the multi-media environment
Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155
Persistent link: https://www.econbiz.de/10003894391
Cover Image
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Cover Image
The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk
Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947
Persistent link: https://www.econbiz.de/10013209477
Cover Image
Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
Cover Image
What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437
Persistent link: https://www.econbiz.de/10012203322
Cover Image
Sport league website : an effective marketing communication tool for corporate sponsors
Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327
Persistent link: https://www.econbiz.de/10011781803
Cover Image
The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)
Koo, Jakeun; Heo, Jun - In: International journal of advertising : the review of … 43 (2024) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10014550815
Cover Image
Reducing electricity use on campus : the use of prompts, feedback, and goal setting to decrease excessive classroom lighting
Clayton, Michael; Nesnidol, Samantha - In: Journal of organizational behavior management 37 (2017) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10011734597
Cover Image
Using prompts and feedback to reduce illegal parking in a university parking lot
Clayton, Michael; Tran, Teresa; Rowlett, Kelcee - In: Journal of organizational behavior management 40 (2020) 3/4, pp. 333-345
Persistent link: https://www.econbiz.de/10012424300