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Showing
1
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of
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date (newest first)
date (oldest first)
1
Telemarketing in action : a handbook of
marketing
and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
2
Marketing
or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
Saved in:
3
Creating a revenue advantage through sales and
marketing
excellence
Warner, John
(
contributor
)
- In:
Value creation : strategies for the chemical industry
,
(pp. 269-279)
.
2006
Persistent link: https://www.econbiz.de/10003222280
Saved in:
4
Collaboration between sales and
marketing
, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
Saved in:
5
Collaboration between sales and
marketing
, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth
;
Lane, Nikala
- In:
Strategic sales and strategic marketing
,
(pp. 103-118)
.
2011
Persistent link: https://www.econbiz.de/10008798054
Saved in:
6
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
7
Exploring the roles of
marketing
and
selling
capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo
;
Sajtos, Laszlo
;
Troilo, Gabriele
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
Saved in:
9
Aligning sales and
marketing
to enhance customer value and drive company results
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Kellogg on marketing
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10008664271
Saved in:
10
The role of sales and
marketing
in market-oriented companies
Goetz, Oliver
;
Hoelter, Ann-Kristin
;
Krafft, Manfred
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
Saved in:
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