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Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931

Persistent link: https://www.econbiz.de/10003780162

Sales effects of attention to feature advertisements : a Bayesian mediation analysis

Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681

Persistent link: https://www.econbiz.de/10003896359

Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing

Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-804

Persistent link: https://www.econbiz.de/10008702239

Optimal feature advertising design under competitive clutter

Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828

Persistent link: https://www.econbiz.de/10003593264

Pretesting : "before the rubber hits the road"

Pieters, Rik; Wedel, Michel - In: The Sage handbook of advertising, (pp. 217-232). 2007

Persistent link: https://www.econbiz.de/10003570477

Raising the BAR : bias adjustment of recognition tests in advertising

Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400

Persistent link: https://www.econbiz.de/10003983668

Ad gist : ad communication in a single eye fixation

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009511628

Informativeness of eye movements for visual marketing : six cornerstones

Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008

Persistent link: https://www.econbiz.de/10009260345

Introduction to visual marketing

Wedel, Michel; Pieters, Rik - In: Visual marketing : from attention to action ; …, (pp. 1-8). 2008

Persistent link: https://www.econbiz.de/10009260347

Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]

Wedel, Michel (ed.); Pieters, Rik (contributor) - 2008

Introduction to visual marketing / Michel Wedel and Rik Pieters -- Visual attention and perception -- Eye movements during reading, scene perception, visual search and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- The informativeness of eye-movements for visual...

Persistent link: https://www.econbiz.de/10009261378

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