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ECONIS (ZBW)
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When students complain : an antecedent model of students’ intention to complain
Lala, Vishal
;
Priluck, Randi
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10010217772
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2
Social media and mobile marketing strategy
Priluck, Randi
-
2017
Persistent link: https://www.econbiz.de/10011485852
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3
The impact of exchange lineage on customers' responses to service debacles and subsequent recovery
Priluck, Randi
;
Wisenblit, Joseph
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10003900817
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4
Comparing a customer-based brand equity scale with the implicit association test in examining consumer responses to brands
Priluck, Randi
;
Till, Brian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 413-428
Persistent link: https://www.econbiz.de/10003980558
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5
The influence of parental styles on children's consumption
Wisenblit, Joseph Z.
;
Priluck, Randi
;
Pirog, Stephen F.
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 320-327
Persistent link: https://www.econbiz.de/10009788908
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6
Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.
;
Stanley, Sarah M.
;
Priluck, Randi
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
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7
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
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8
Impact of consumers' effort investments on buying decisions
Lala, Vishal
;
Chakraborty, Goutam
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10011300139
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9
A customer-focused approach to improve celebrity endorser effectiveness
Carlson, Brad D.
;
Donavan, D. Todd
;
Deitz, George D.
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 221-235
Persistent link: https://www.econbiz.de/10012238052
Saved in:
10
The marketing analytics orientation (MAO) of firms : identifying factors that create highly analytical marketing practices
Branda, Anthony F.
;
Lala, Vishal
;
Gopalakrishna, Pradeep
- In:
Journal of marketing analytics : JMA
6
(
2018
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10011951071
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