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Marketing strategy : discernin...
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53
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Kirchgeorg, Manfred
46
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43
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36
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32
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30
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29
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28
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27
Ahlert, Dieter
26
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25
Kuß, Alfred
25
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25
Piercy, Nigel
25
Zentes, Joachim
25
O'Cass, Aron
24
Fantapié Altobelli, Claudia
23
Hinson, Robert
23
Melewar, T. C.
23
Rajagopal
23
Reinecke, Sven
23
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22
Diller, Hermann
22
Hinterhuber, Hans H.
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Hult, G. Tomas M.
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Springer Fachmedien Wiesbaden
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American Marketing Association
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National Bureau of Economic Research
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OECD
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Books on Demand GmbH <Norderstedt>
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IGI Global
20
Verlag Dr. Kovač
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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Harvard Graduate School of Business Administration
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Edward Elgar Publishing
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De Gruyter Oldenbourg
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Haufe-Lexware GmbH & Co. KG
9
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
9
UVK Verlagsgesellschaft mbH
9
Uni-Taschenbücher GmbH
9
Duncker & Humblot
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Fachhochschule Reutlingen / European School of Business
8
Campus Verlag
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Chartered Institute of Marketing
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DePaul University / College of Commerce
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Information Resources Management Association
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NetLibrary, Inc
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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American Management Association
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6
Center of Market Oriented Product and Production Management
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Deutsche Verkehrswissenschaftliche Gesellschaft
5
Erasmus Research Institute of Management
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Macquarie University / Department of Economics
5
W. Kohlhammer GmbH
5
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
5
Arthur D. Little International Inc. <Wiesbaden>
4
Berliner Wissenschafts-Verlag
4
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Industrial marketing management : the international journal for industrial and high-tech firms
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224
Journal of strategic marketing
195
Gabler Edition Wissenschaft
170
European journal of marketing : EJM
131
Journal of marketing management : MM
123
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
112
Journal of marketing communications
105
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Journal of marketing
100
Marketing intelligence & planning
91
Springer eBook Collection
90
Journal of retailing and consumer services
85
Harvard-Business-Manager : das Wissen der Besten
74
Springer eBook Collection / Business and Economics
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71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Business horizons
62
The journal of brand management : an international journal
62
Lehrbuch
61
Strategic management journal
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Neue betriebswirtschaftliche Forschung : Nbf
54
International marketing review
49
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
49
International journal of hospitality management
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of business economics : JBE
46
Journal of advertising research
45
Management decision : MD
45
Marketing : ZFP ; journal of research and management
45
Journal of marketing research : JMR
44
DUV / Wirtschaftswissenschaft
43
International journal of technology marketing : IJTMkt
43
Journal of global marketing
43
European research studies
42
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ECONIS (ZBW)
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1,238
Other ZBW resources
1,106
RePEc
256
EconStor
144
BASE
39
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23
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1
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
2
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
3
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
4
The impact of competitive strategies on responsive market orientation, proactive market orientation, learning orientational and organizational performance
Kharabsheh, Radwan Alyan
;
Jarrar, Khalid
;
Simeonova, Boyka
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 423-435
Persistent link: https://www.econbiz.de/10011479432
Saved in:
5
Competitive pricing strategies for software and SaaS products
Zhang, Zan
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
Saved in:
6
Testing the validity of blue ocean strategy versus competitive strategy : an analysis of the retail industry
Burke, Andrew
;
Stel, Adriaan J. van
;
Thurik, Adriaan R.
- In:
International review of entrepreneurship : IRE
14
(
2016
)
2
,
pp. 123-146
Persistent link: https://www.econbiz.de/10011685487
Saved in:
7
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
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8
Consumer return policies in competitive markets : an operations perspective
Huang, Tingliang
;
Ren, Hang
;
Chen, Ying-Ju
- In:
Naval research logistics : an international journal
65
(
2018
)
6/7
,
pp. 462-476
Persistent link: https://www.econbiz.de/10012166218
Saved in:
9
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
10
Competitive expansion strategies between retailers : the case of Wal-Mart and Target
Chen, Andy W.
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10012425333
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